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    National Mango Board Appoints New Executive Director

    09/04/2014

    Since 2005, the National Mango Board (NMB) has been supported by strong staff leadership and the shared mission to increase the consumption of mangos in the United States with fully integrated Marketing, Research, and Industry Relations Programs. Today, the Board is proud to announce the appointment of Manuel Michel as new Executive Director of the NMB. William Watson will remain active Executive Director of the NMB until December 31, 2014 working side by side with Manuel as he becomes integrated into his new role.

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    New Consumer Research Provides the National Mango Board with Insights on Consumer Behavior

    08/28/2014

    The National Mango Board (NMB) conducts ongoing consumer research to explore consumer awareness, knowledge about mangos, buying habits, barriers to purchase and many other factors of consumer attitudes relative to mangos. Understanding consumer purchasing behavior is key to increasing mango consumption in the U.S.

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    National Mango Board Encourages a Ripe and Ready to Eat Mango Program

    08/21/2014

    The National Mango Board (NMB) is moving forward with its Ripe and Ready to Eat Mango Program (RRTEMP), a program aimed to provide U.S. consumers with a quality fruit that is ripe and ready to eat by the time of purchase. The NMB has done extensive research that shows that ripe fruit has higher acceptance rates within consumers.

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    National Mango Board Appeals to the Processed Mango Industry

    07/24/2014

    The National Mango Board (NMB) will be hosting a free webinar on Thursday, July 31, 2014 at 4 p.m. EDT for a closer look at the NMB programs and how importers of processed mango products may join the NMB. The NMB has been working extensively since 2005 to increase awareness and consumption of fresh mangos in the U.S.; consumption of fresh mango has since increased 53% in the U.S. Currently the NMB is looking to gain the support of the processed mango industry to continue with their mission to raise knowledge and understanding of this versatile fruit.

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    Letter to Retailers

    07/10/2014

    Dear Retailers,

    I know what you are thinking, why bother reading so many newsletters when we have so much work on our hands. I get it, I’ve been there. But hear me out, and I know you won’t regret it as I deeply have.

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    Fresh Mangos Added to More Menus in the Foodservice Industry

    06/19/2014

    The National Mango Board (NMB) works closely with foodservice operators, chefs and media to increase mango awareness and education with the goal of securing new fresh mango items on menus. Educating chefs, students and instructors about handling and cooking with fresh mango, and inspiring them with promotions and contests, is key to increasing mango usage in the foodservice industry. The foodservice industry is an essential audience since it’s a prime location for customers to try mangos, some for the first time.

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