CATEGORY DEVELOPMENT RESEARCH

The National Mango Board values research-driven decision making. That’s why the mango industry has invested time and money in category development research to help fine-tune mango marketing and merchandising strategies.
CATEGORY DEVELOPMENT

The 2020 Mango Category Development Report summarizes scanner data for mangos and the tropical fruit category, including sales, volume, pricing and promotional efficiency trends for the nation and nine sub-regions.

This Mango Category Development and Ad Tracking Report provides an update of mango scanner data for the country and by sub-region. This report includes mango contribution to department, dollars and volume per store per week and average retail pricing by quarter. Mango Advertising trends are also included and correlated to mango movement.

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