DRIVING DEMAND & BUILDING SUCCESS FOR THE ENTIRE MANGO INDUSTRY
Since 2005, the National Mango Board has been on a mission to bring the world’s love of mangos to America. Our goal has been to make mangos mainstream – taking mangos from an exotic fruit to an everyday staple. Today, mango is
one of the fastest growing fruits in the U.S., when measured by volume.
INCREASED CONSUMPTION PER CAPITA
National Mango Board promotion programs have contributed in increasing consumption to 3.25lbs per capita in the U.S., up from an average of 1.88lbs at the start of the program.
HIGHER IMPORT VALUE
The import value of mango has increased from $262 million in 2005, to $635 million in 2019. That’s an increase of 142%.
MANGO MOVES UP AT RETAIL
In 2015, the NMB had 65 active retail partners across the U.S. In 2020, we are working hand in hand with 86 active retail partners, an increase of 32%. Mangos were ranked No. 20 in sales dollars and No. 14 in terms of volume in 2014/2015 retail rankings. Today, mangos are at the No. 17 spot based on sales and No. 12 spot based on volume for the first half of 2020.
With increased consumption and importation of mangos, the value generated by National Mango Board programs over the last 6 years has resulted in an additional gain of $508 million for the mango industry.
Watch the video below to learn how the National Mango Board is driving mango success through our work with the entire mango industry.
Hear from current Board Members about the important work the National Mango Board is doing to drive demand and grow the industry.
MANGOS HAVE MOMENTUM
Mangos are making their mark on American culture, evident by the tremendous growth of mangos on restaurant menus and the explosion of new mango products in the marketplace
INSPIRING MANGO DEMAND
The National Mango Board is inspiring purchase of mangos online and in-store, all year long! We’ve established social channels to reach consumers in new ways, educating about the health benefits of mango, and offering inspiration to incorporate mangos into every part of their daily diet. From professional chef collaborations, to a talented ‘Mango Tribe” pool of influencers, we’re making it easy and delicious for consumers to mango.
MANGO QUALITY & FLAVOR ARE KEY
The NMB has funded research, explored new packaging and procedures, and we are dedicated to education throughout the entire supply chain.
Research covers production and postharvest, food safety, nutrition, retail and foodservice. Click here to access all research.
Learn more about the NMB Packaging Project here.
USDA is required to administer a continuation referendum for the National Mango Board (NMB) every five years. This means that eligible mango industry members get to decide if the program should continue.
This year, members of the mango industry will have a chance to vote, during the 2020 Referendum, which will be held on September 21-October 9, 2020. Importers and first handlers who handled 500,000 pounds of fresh mangos or more OR 200,000 lbs. or more of frozen mango in the 2019 calendar year are eligible to vote. Everyone who is eligible to vote will receive a ballot from USDA.
If you have any questions about the referendum, please contact Marlene Betts at (202) 720-5057 or Marlene.Betts@usda.gov.
Please click here to see the complete notice in the Federal Register.