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The concept of “going green” has been around for years. The idea of sustainability – generating what we need now without compromising our natural resources for future generations – is growing. Putting a sustainability action plan into place has been shown to reduce operating costs, extend product shelf life, enhance brand image, and attract and retain consumers. Customers who are able to identify “sustainable” products are more likely to increase the price they’re willing to pay for the product as well as the volume purchased. In fact, in a separate NMB study, the Board found that 52% of mango buyers would pay more for exotic tropical fruits that have positive social benefit, and 55% of mango buyers would pay more for fruit grown using environmentally responsible methods.
As the mango industry continues to grow and develop, creating a sustainability program will help position the industry as a pro-active entity that cares for its own members and is a good steward of natural resources. From a business perspective, implementing a sustainability program can help to reduce operating costs, increase mango sales, and mediate negative media attention.
Get the Sustainability Best Practices to learn how your mango business can become more sustainable.