Programs

The Marketing Program is designed to educate and reach consumers in the U.S. to choose mangos more often in grocery stores and foodservice avenues. The NMB’s marketing efforts seeks to connect and drive mango awareness with consumers, educate retailers and encourage mango promotions, and inspire chefs and foodservice operators to increase fresh mango items on menus. Each of the NMB’s marketing objectives was created to support the NMB’s mission to drive fresh mango consumption in the U.S.