The Retail Promotions & Marketing Program is designed to increase awareness, presence and sell-through of mangos at retail. The program accomplishes its objectives by educating retailers on mango handling and merchandising practices, supporting retail promotions for whole and fresh-cut mangos, encouraging retailers to participate in the ripe and ready-to-eat mango ripening program, obtaining retail data and consumer insights, motivating sustainability efforts, and sharing the mango nutrition messaging through customized engagement.
The retail team carries out primary mission, which is to keep mangos top of mind with retailers and provide counsel for the category and industry. They create and sustain relationships with retail and wholesale partners. They develop custom strategies to promote retailer’s growth initiatives and support NMB programs.
These shows offer great opportunities to see retailers in a more relaxed setting, closer to their own “home base.”
Funds are allocated to be used as incentives to help retailers promote mangos more often and more effectively. Promotions are planned with large and mid-sized retailers.