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2011 Consumer Attitude and Usage Study
Consumer demand for fresh mango in the U.S. continues to grow. According to the National Mango Board’s 2011 Mango Attitude and Usage Survey, the incidence of eating mango increased since 2007 from 67% to 78%, with out-of-home consumption and liking mango flavor at high levels. Specifically:
- The likelihood of consumers eating mangos out at a restaurant doubled to 22% from 11% in 2007.
- Significantly more consumers surveyed in 2011 liked the flavor of mango than in 2007. Almost all (93%) who have eaten mango like the flavor.
- Significantly more consumers surveyed in 2011 than in 2007 feel mangos are: healthy and nutritious, an exotic fruit and a special treat.