News

07/19/2013

Our Consumer PR & Marketing program results for the 2nd quarter have been posted as we continue to connect with consumers. We work closely with consumer media throughout the year and across the country to get mangos in magazines, newspapers, on websites and on TV.

07/19/2013

We work with media dietitian ambassadors and conduct media outreach to support nutrition research studies to deliver coverage of our nutrition messages and information in magazines, online, and broadcast outlets. According to our 2nd quarter Nutrition Outreach Program results tracker, we reached a total of 337.4 million impressions with

07/19/2013

Our Retail Promotions Report reveals great success from 29 NMB funded retail promotions which have taken place so far this year. These 29 promotions have impacted a total of 5,209 retail stores! Each retail promotion is customized to fit the retailer’s needs and situation. In addition, more than 4,535 mango sampling (demo) events were included in

07/19/2013

Our second quarter results for our Foodservice PR & Marketing program reveal great success in increasing fresh mango menu items due to strong promotions, partnerships and sponsoring industry events. The foodservice industry is an important audience since it is a prime location for consumers to try mangos, some for the first time. Our innovative

07/19/2013

As 2013 reached the half-way mark, mango messages have been spread through numerous trade magazines, newspapers and online sites; reaching produce professionals a total of 3 million times through Quarter 2 of 2013! We are definitely well on our way to exceeding our 2013 goal of 3.5 million impressions. Mango coverage has been seen in prominent

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