You read about our successful quarter one Nutrition Program outreach in the March edition of the Mango Connection and now the results are in! Our partnership with Frances Largeman-Roth and her new book Eating in Color, including a satellite and internet media tour, book launch party with top media and a Twitter Party, in addition to other promotions
During Q1 2014, 36 retailers across the country committed to NMB-funded promotions. So far, 14 of those have provided their proof of performance, and are listed on the first retail report of 2014. With these early promotions, we have impacted 3,024 stores and conducted 189 mango demo events.  For retailers reporting results so far, volume during
Each year, we partner with Nielsen-Perishables Group to publish the Mango Performance Benchmark Report. This report compares 2013 mango performance at retail to the 2012 results. The detailed report is available online. Highlights include:
  • Mangos account for 39% of tropical fruit category sales
  • Mango
We have just launched a brand new email newsletter specifically for retailers.  Each month, the newsletter will include tips to help sell more mangos at the store level, and strategic thinking to help buyers and category managers plan for success in their mango business.
There’s nothing like being exactly a quarter of the way to a goal at the end of Q1 to know a program is on track!  In Q1, 2014 we garnered 2,282,701 impressions towards our goal of 8,870,000. Additionally, we had one promotion with a foodservice chain that impacted 160 units. Results are yet to be determined.   
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