News

02/20/2014

Our Retail Team worked with retailers across the country to complete 138 funded mango promotions. Retailers reported a cumulative 51% increase in mango volume movement during these promotions and 31,787 retail stores were impacted by our promotions. Demo events and our new mango bins are just a couple great ways to promote

02/20/2014
In 2014, we are testing a program in which 1,000 mango bins will be available to mango shippers on a first come, first served basis. The order form will be closed once these 1,000 bins have been reserved. Each company will be allowed to reserve a maximum of 100 bins.
 
02/20/2014

In the foodservice arena, our work with foodservice publications helped us reach foodservice decision makers like chefs and operators over 8.7 million times. This is a huge number for a relatively small audience of targeted publications. In addition, volume increased 31% due to NMB promotions. For these promotions, we

02/20/2014

Trade publications are great channels for us to communicate messages about mangos to the produce industry. According to our 2013 Trade Media Results tracker, we garnered more than 7.1 impressions which exceeded our goal of 3.5 billion.

02/20/2014
Mangos are susceptible to various physiological disorders throughout the supply chain that influence the fruit quality. To facilitate handling efficiency and reduce physical injury to mangos, palletization is ideal as it reduces the handling of individual cartons. Some recommendations include:
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