The National Mango Board (NMB) conducts ongoing consumer research to explore consumer awareness, knowledge about mangos, buying habits, barriers to purchase and many other factors of consumer attitudes relative to mangos. Understanding consumer purchasing behavior is key to increasing mango consumption in the U.S.
The National Mango Board (NMB) is moving forward with its Ripe and Ready to Eat Mango Program (RRTEMP), a program aimed to provide U.S. consumers with a quality fruit that is ripe and ready to eat by the time of purchase. The NMB has done extensive research that shows that ripe fruit has higher acceptance rates within consumers.
The National Mango Board (NMB) will be hosting a free webinar on Thursday, July 31, 2014 at 4 p.m. EDT for a closer look at the NMB programs and how importers of processed mango products may join the NMB. The NMB has been working extensively since 2005 to increase awareness and consumption of fresh mangos in the U.S.; consumption of fresh mango has since
I know what you are thinking, why bother reading so many newsletters when we have so much work on our hands. I get it, I’ve been there. But hear me out, and I know you won’t regret it as I deeply have.
The National Mango Board (NMB) works closely with foodservice operators, chefs and media to increase mango awareness and education with the goal of securing new fresh mango items on menus. Educating chefs, students and instructors about handling and cooking with fresh mango, and inspiring them with promotions and contests, is key to increasing mango