Building on the Registered Dietician (RD) Ambassador program created in 2011, the National Mango Board (NMB) enlisted three seasoned media RDs as mango ambassadors in 2012 as part of a Nutrition Outreach Program. RDs offer their expert credibility and help spread mango nutrition messages to consumers through various media channels such as television,
The National Mango Board (NMB) participated in Camp Blogaway, a non-traditional and hands-on conference for recipe and food bloggers, which took place May 4-6, 2012 in Angelus Oaks, California. The NMB was one of the event’s carefully selected on-site sponsors, attending alongside the blogger attendees to participate in workshops, activities
The National Mango Board’s (NMB) new Consumer Attitude and Usage Study revealed a substantial increase in the demand for mangos since the last research conducted in 2007, with increases in mango volume, number of current purchasers, incidence of people eating mangos, as well as consumer satisfaction.
Aarti Sequeira, Food Network Star Season 6 winner and host of her own Aarti Party cooking show, joins the National Mango Board (NMB) as their new spokesperson. The celebrity chef and the NMB first partnered on a multi-city Satellite and Internet Media tour (SIMT) to reach consumers in several important markets, as well as a packaged taping that will
The National Mango Board (NMB) started a new retail program, Mango Retailer of the Year, which will recognize retailers for exceptional support and promotion of mangos. Mango retailers from across the U.S. are encouraged to participate as the NMB and their Retail Account Managers evaluate and honor four retailers to be named Mango Model Retailers. From