The National Mango Board’s (NMB) new Consumer Attitude and Usage Study revealed a substantial increase in the demand for mangos since the last research conducted in 2007, with increases in mango volume, number of current purchasers, incidence of people eating mangos, as well as consumer satisfaction.
Aarti Sequeira, Food Network Star Season 6 winner and host of her own Aarti Party cooking show, joins the National Mango Board (NMB) as their new spokesperson. The celebrity chef and the NMB first partnered on a multi-city Satellite and Internet Media tour (SIMT) to reach consumers in several important markets, as well as a packaged taping that will
The National Mango Board (NMB) started a new retail program, Mango Retailer of the Year, which will recognize retailers for exceptional support and promotion of mangos. Mango retailers from across the U.S. are encouraged to participate as the NMB and their Retail Account Managers evaluate and honor four retailers to be named Mango Model Retailers. From
Throughout the month of July, the National Mango Board (NMB) will host a Mango Mania Display Contest. More than $10,000 in cash prizes will be awarded to 27 winning produce department managers. The contest is designed specifically for individual stores or small chains with up to 50 stores. All entries must be received at the NMB office by Aug. 20, 2012,
The National Mango Board’s (NMB) new 2011 Mango Performance Benchmark report, available at www.mango.org/retail, reveals mango dollars per store per week increased 11.5 percent to $172 and mango volume per store per week rose 9.7 percent, compared to 2010 results.