The National Mango Board (NMB) hosted its second free Mango Temperature Management and Ripening Webinar on August 22, 2013 for retailers and importers. This webinar focused on providing attendees with information on how to best handle mangos and the importance of proper temperature management to enhance consumers’ mango eating experience.
The National Mango Board’s (NMB) new marketing campaign, Mangover, delivers record breaking results for their Consumer PR & Marketing program reaching consumers a total of 715 million times at the close of the second quarter of 2013; significantly exceeding their quarter two goal of 689 million impressions.
The National Mango Board (NMB) has added new nutrition marketing messages to their existing industry list to strengthen the superfruit’s nutrition story, available now at www.mango.org/nutrition. This effort is part of the NMB’s Nutrition Outreach program which helps spread the word about mango
The National Mango Board’s (NMB) second quarter results for their Foodservice PR & Marketing program reveal great success in increasing fresh mango menu items due to strong promotions, partnerships and sponsoring industry events. The foodservice industry is an important audience since it is a prime location for consumers to try mangos, some for
Orlando, FL (July 2013)—Fresh mango can be enjoyed at all points along the ripeness spectrum, from green to very ripe, making versatility one of the mangos most value-added qualities. Although mangos are harvested when mature, they are not yet ripe. So it’s important to order fresh mangos based on desired ripeness or your operation’s