National Mango Board · 2023 Annual Report
Elevating Mangos to Essential
In a year tested by climate-driven supply challenges, fresh mango consumption still grew, retail sales set a new high, and mango climbed to the ninth most-consumed fruit in the United States — up from 18th just five years earlier.
Download the full 2023 Annual Report (PDF)
Complete report including board leadership, program detail, and audited financial statements.
By the numbers
The 2023 Mango Year at a Glance
Headline results from the National Mango Board’s 2023 program year, covering supply, retail performance, and consumer engagement.
From 18th to 9th in Five Years
Mango’s climb into the top ten fruits consumed in the United States marked 2023 as the year mango moved from specialty item toward everyday essential — supported by rising availability, multicultural cuisine, and growing awareness of mango’s health benefits.
Leadership perspective
Messages from the Executive Director and Chairman
A Year of Growth and Looking Forward
Executive Director Ramón Ojeda highlights expanded marketing into sports and entertainment, the Mango Origin Series showcasing producing regions worldwide, and industry visits across Mexico, Guatemala, California, Arizona, and Florida — including the XIII International Mango Symposium. Despite radical weather events reducing offshore production and per capita availability, collaboration with retail and foodservice partners remained robust.
Fruitful Endeavors: Advancing the Mango Industry
Board Chair Albert Perez reflects on a maturing industry: no longer a “specialty” or “ethnic” item, mango has become a year-round staple in U.S. supermarkets. He points to steady retail sales growth, expanded shelf space, investment in a new digital media and website agency, and research-backed marketing that deepened consumer trust.
“Alone we can do so little; together we can do so much.”
— Helen Keller, quoted by Executive Director Ramón Ojeda in the 2023 report
Volume & value
U.S. Mango Supply, Imports, and Retail Performance
Mexico, Peru, Ecuador, Brazil, and Guatemala remained the top five exporting countries to the U.S. Import volume eased to 134.6 million boxes (from 138.1 million in 2022) as climate events affected key growing regions — yet retail performance strengthened.
| Measure | 2022 | 2023 |
|---|---|---|
| Retail dollars (whole mango) | $480M | $491M |
| Dollar velocity (per store, per week) | $296 | $318 |
| Import volume (4-kg boxes) | 138.1M | 134.6M |
| Import value | $800M | $793M |
Sources: Nielsen Answers on Demand® Total US xAOC; USDA Market News & National Mango Board, as reported in the NMB 2023 Annual Report.
Strategic priority I · High-quality, flavorful mangos
Research Projects, Food Safety, and Sustainability
The NMB funded projects on fruit size and quality, irregular flowering, spongy tissue, witch-broom management, and fresh-cut strategies, packaging, and shelf life — with completed reports published at mango.org/research. The Mango Food Safety resource hub provides FSMA-aligned tools in print and mobile formats, while the Mango Sustainability site and Sustainability Manual help producers plan and evaluate sustainable practices.
Strategic priority II · Market positioning
Marketing Success in 2023
Mango Origin Stories
Documentaries filmed in California, Guatemala, Brazil, and Peru brought mango’s farm-to-table journey to life — the six top-viewed videos on NMB’s YouTube channel with 375K+ views.
Florida State University Athletics
Halftime shows, fan engagement, and product placements integrated fresh mango into collegiate sports, amassing over 5 million digital impressions.
New Agency Partnership
The NMB onboarded the Augustine Agency to sharpen data-driven digital marketing — groundwork for the campaigns that followed in 2024.
Strategic priority III · Consumer education
Mango Education and Awareness
Campaigns ran year-round with landing pages for Back-to-School, Halloween, and Party Hosting, pairing seasonal moments with recipes that drive purchase intent. Social engagement across the industry grew more than 60% in recent years, and NMB channels delivered 11.49 million impressions at a 1.4% average engagement rate.
| Channel | Followers | Engagements | Impressions | Video views |
|---|---|---|---|---|
| 100,099 | 227,200+ | 6.09M | 1.43M | |
| 28,789 | 25,300+ | 5.39M | 149,200+ | |
| YouTube | 6,020 | 4,000+ | 856,000+ | 730,000+ |
| 4,086 | 94,000+ | — | — | |
| 4,552 | 3,846+ | 43,350+ | — |
Strategic priority IV · Market penetration
Retail, Nutrition, and Foodservice
Mangos featured in mainstream retail promotions — 10 for $10, mix-and-match produce, and BOGO programs — supported by display contests, end caps, fresh-cut ads, cooking demos, and retailer couponing. A total of 14,574 display bins reached more than 30 retailers and suppliers.
Weis Markets
Selected from more than 100 retailers for consistent industry support and outstanding promotion results, including in-store signage, recipes, and digital education.
Nutritional Think Tank
Ten registered dietitians gathered in New Orleans for workshops and cooking demonstrations, plus a Latino cultural-relevance webinar for RDs and seven SmartBrief sponsored promotions.
1,250+ Menu Influencers Reached
NMB-sponsored events reached decision makers from ~600 restaurant chains and brands representing 100,000+ dining locations; media placements reached 4M+ foodservice professionals.
Menus in Action
Another Broken Egg ran a four-month mango menu promotion across 70 locations; StarChefs Mango Discovery Week sold 1,052+ signature dishes across eight restaurants.
197 Chefs Certified
Chefs from chains, hotels, universities, healthcare, and the military completed the Fresh Mango Curriculum (+16% vs. 2022), earning 8.5 ACF continuing-education hours, with five CIA ProChef videos expanding the toolkit.
Strategic priority V · Industry service
Cultivate, Connect, and Engage
Despite more production areas exporting to the U.S., overall supply decreased in 2023 — climate was the industry’s main challenge. The NMB sponsored extension outreach meetings in Brazil, Guatemala, the Dominican Republic, Mexico, Peru, and Spain; webinars on traceability, fresh-cut packaging, pulp cavities, irrigation, and anthracnose; and 12 podcast episodes featuring 24 interviewees. The weekly Crop Report closed the year at 3,567 subscribers, and LinkedIn grew to 4,552 followers.
Financials
2023 Financial Summary
MKA CPA’s and Auditors audited the NMB’s statements as of December 31, 2023 and 2022, issuing their report on May 6, 2024, and found the statements present fairly, in all material respects, the financial position of the Board under U.S. GAAP. Program spending represented 90% of total expenses.
| Line item | Amount |
|---|---|
| Assessments (fresh) | $9,449,244 |
| Interest income | $315,153 |
| Total revenues | $9,769,397 |
| Marketing (65% of expenses) | $6,959,438 |
| Research (25% of expenses) | $2,729,046 |
| General and administrative (10%) | $1,032,233 |
| Total expenses | $10,720,717 |
| Net assets, end of year | $10,313,550 |
Full audited statements are included in the PDF report.
Read the Complete 2023 Annual Report
Board of directors, program details for all five strategic priorities, regional retail performance, and full audited financial statements.
Download the 2023 Annual Report (PDF)
The National Mango Board is an agricultural research and promotion program authorized by the Commodity Promotion, Research, and Information Act of 1996 (7 U.S.C. 7411–7425) and the Mango Promotion, Research, and Information Order (7 CFR 1206). The NMB is an instrumentality of the U.S. Department of Agriculture and receives oversight from the Agricultural Marketing Service, Specialty Crops Program, Market Development Division.