The National Mango Board (NMB) is partnering with celebrity spokesperson, Clinton Kelly, co-host of ABC’s lifestyle series “The Chew,” to motivate consumers to refresh their dishes and upgrade seasonal favorites with the fresh and delicious taste of mango. The Mangover campaign will demonstrate how mango’s versatile taste
The National Mango Board (NMB) in collaboration with Nielsen-Perishables Group, published the 2013 Mango Performance Benchmark Report. The report reveals positive trends for mangos in grocery stores, with an increase of 13.8% in mango dollars per store per week over the 2012 results. The report also shows an increase of 14.6% in mango volume per store
The National Mango Board (NMB) is collaborating internationally with the top six importing countries and domestically at the ports of entry with industry members to bring the latest knowledge straight to mango producers and importers. The NMB has nine international Mango Producer Extension Workshops plus an additional six domestic Industry Outreach
Orlando, FL (April 2014)—Research and trend predictions point in the same direction, use more fresh mango on menus. National Mango Board consumer research shows that consumption of mango continues to grow. The trend toward healthy dining, as well as increased interest in tropical and global flavors, creates buzz about fresh mango.
Since the National Mango Board’s (NMB) inception in 2005, the Board’s mission has been to increase the consumption of mangos in the United States. The Marketing, Research, and Industry Relations programs have been working hard everyday to achieve this mission, and as of the end of 2013 mango consumption has increased 53 percent since 2005 to