In the foodservice arena, our work with foodservice publications helped us reach foodservice decision makers like chefs and operators over 8.7 million times. This is a huge number for a relatively small audience of targeted publications. In addition, volume increased 31% due to NMB promotions. For these promotions, we
The foodservice industry is an important audience since it’s a prime location for consumers to try mangos, some for the first time. Our innovative Foodservice PR & Marketing program includes working with operators, chefs and foodservice media to increase mango consumption. This year, we will continue to work with the foodservice media by
The National Mango Board will be hosting their annual networking and outreach event for the mango industry on Saturday, October 19, 2013 from 5:30 -7:30 p.m. at the Hilton New Orleans Riverside Hotel at 2 Poydras Street, New Orleans, LA. This annual industry event is held in conjunction with PMA’s Fresh Summit International Convention &
In 2013, the National Mango Board (NMB) wanted to expand their strong nutrition messages beyond being an excellent source of Vitamins A and C and a good source of fiber to encompass more vitamins and nutrients. In doing so, they can now say:
College students at the University of Massachusetts (UMass) had a chance to enjoy fresh mangos in 16 delicious recipes, including Mango Lassi, Shrimp and Mango Tacos, Orange Soy Pork Tenderloin with Mango Salsa, Grilled Tandoori-style Chicken with Mangos, Thai Mango Salad.