There’s nothing like being exactly a quarter of the way to a goal at the end of Q1 to know a program is on track! In Q1, 2014 we garnered 2,282,701 impressions towards our goal of 8,870,000. Additionally, we had one promotion with a foodservice chain that impacted 160 units. Results are yet to be determined.
We are conducting for the first time ever a Chef Recipe Mangover Contest and we invite chefs, dieticians, and foodservice directors working in commercial and non-commercial foodservice operations to enter. This will help engage and encourage chefs across the country to experiment with fresh mangos and be creative.
In the foodservice arena, our work with foodservice publications helped us reach foodservice decision makers like chefs and operators over 8.7 million times. This is a huge number for a relatively small audience of targeted publications. In addition, volume increased 31% due to NMB promotions. For these promotions, we
The foodservice industry is an important audience since it’s a prime location for consumers to try mangos, some for the first time. Our innovative Foodservice PR & Marketing program includes working with operators, chefs and foodservice media to increase mango consumption. This year, we will continue to work with the foodservice media by
The National Mango Board will be hosting their annual networking and outreach event for the mango industry on Saturday, October 19, 2013 from 5:30 -7:30 p.m. at the Hilton New Orleans Riverside Hotel at 2 Poydras Street, New Orleans, LA. This annual industry event is held in conjunction with PMA’s Fresh Summit International Convention &