News

2012 Consumer Marketing Program Exceeds Goals and Sets Record!
03/20/2013

Last year’s Consumer PR & Marketing program was another great success for the board as mango messages were spread through different media channels such as print, broadcast, influencers and online exposure totaling more than 1.6 billion impressions. This blew our goal of 909 million impressions out of the water and set the record as the highest

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Final Results for 2012 Retail Promotions Show 19,641 Stores Impacted
03/20/2013

The final results from our 2012 retail promotions program have been posted. The report lists each of the 99 promotions funded with a description of the promotion elements and results, if available.  The report also features an easy-to-read map that breaks down the promotion activity and results into four regions of the country, plus national

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Category Development Program Reveals Consumer Shopping Insights and Market Trends
03/20/2013

Two new category development reports have been posted this month. The Mango FreshFacts Shopper Insights report details shopper behavior based on loyalty card purchasing data from more than 30 million U.S. households. The study highlights opportunities to expand mango

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2012 Foodservice Marketing Program Results Show Positive Trends
03/20/2013

With more mangos in foodservice magazines and in restaurants, 2012 was another great year for our Foodservice Program. Our Foodservice Public Relations program garnered more than 6.9 million impressions, exceeding our goal of 5.2 million impressions. 

In addition to the strong media program, we also had great success placing fresh mango on

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Produce Trade Media Enticed by Mango Stories
03/20/2013

2012 Trade Media Program results reveal the produce trade media is enticed by our activities and deem our information valuable and newsworthy to share with the industry. We work hard to cultivate and maintain relationships with the trade media and it shows with more than 3 million produce professionals seeing our messages in 2012.

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Mango Board on Twitter

Keeping up the #MeatlessMonday tradition? Try a wholesome yet tasty #Salad with #Mango Dressing http://t.co/VvkWB5FfZU from @BHG.