How the NMB Works
The National Mango Board is a national promotion and research organization, supported by assessments from domestic and imported fresh and frozen mango. The board’s mission is to increase awareness and consumption of mango in the U.S. The NMB works toward this mission through three core programs; Marketing, Research and Communications.
Assessments are collected on whole fresh mango at the rate of ¾ cent per pound, and on frozen mango at the rate of 1 cent per pound. The assessments on imported mango are collected at the border via U.S. Customs, while assessments on domestically grown mango should be paid directly to the National Mango Board. U.S. mango industry members who grow or handle fewer than 500,000 lbs. of fresh mango, or fewer than 200,000 lbs. of frozen mango, in a particular year may be eligible for an exemption from paying assessments. Learn more about assessments and exemptions.
Mango industry members serve on the NMB board of directors, representing the interests of the industry and providing direction to the staff. The board members approve all programs, projects and budgets. The staff is responsible for the day-to-day operations of the organization.
The NMB Marketing program targets consumers, along with retailers, foodservice and other key audiences with information about selection, ripening, cutting, varieties and nutrition along with great recipes. The results of each and every marketing program are carefully tracked and analyzed to ensure the mango industry is getting the best possible return on investment.
The Research program helps the entire mango supply chain deliver a quality product to the U.S. consumer; doing research to help educate growers, shippers, packers, frozen processors, importers, retailers and others. Finally, the Communications program reaches out to the mango industry to share the NMB’s results and resources and to learn more about what the industry needs.
The NMB does not have the authority to control mango volumes or mandate quality standards. The NMB does not interfere in any way with the mango market and is not directly able to impact price. The NMB does not advocate for or against any particular quarantine treatments. The role of the NMB is to support the industry in its efforts to provide quality mango to U.S. consumers.
The National Mango Board was formed under federal legislation, referred to as the Act. Specifically, it is the Commodity Promotion, Research, and Information Act of 1996(7 U.S.C. 7411-7425), plus any amendments thereto. The NMB Order is authorized under the Act, but it is specific to the NMB. The Order is issued by the USDA under section 514 of the Act. The Order outlines the Board structure and rules of conduct which govern how the NMB operates.
The NMB’s By-Laws are available here.