Mango Connection
 

Letter from the Executive Director

Manuel MichelThis edition of Mango Connection is focused on results through Q3 of 2015 for our Consumer, Nutrition, Foodservice, and Trade Media programs. The results trackers included in this edition, highlight the outreach we have achieved so far this year on various targeted audiences.
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Celebrate Mango Success!
Thank You For AttendingThank you to all industry members who attended the Mango Industry Reception at PMA. Special thanks go to our Platinum Sponsors: Marathon Mangos and Amazon Produce Network, and Silver Sponsors: Frontera Produce and Valley Fruit & Produce Co.
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How About Them Mangos?
Back To SummerIn 2015, mangos have enjoyed being the twelfth player on the field for many soccer matches as the official superfruit of the National Women's Soccer League (NWSL) and an official snack for US Youth Soccer.
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Mangos – The Superfruit We Love!
Mango SuperfruitIn addition to a sumptuous tropical flavor, mangos deliver a host of nutrients and make healthy eating a delightful sensory experience. For this reason, our Nutrition PR & Marketing program works tirelessly to deliver mango nutrition messages to consumers through magazines, online, social, and broadcast media outlets in the U.S.
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Aaron Franklin of Harris Teeter is the 2015 Mango Retailer of the Year
2015 Mango Retailer of the YearThe 2015 Mango Retailer of the Year and Mango Model Retailers were announced last weekend during the Annual Mango Industry Reception at PMA Fresh Summit. The 2015 honor went to Aaron Franklin of Harris Teeter.
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Mangos Brings a Splash of Tropical Flavor to Restaurant Menus
Mangos Bring a Splash of Tropical Flavor to Restuarant MenusAt the Foodservice front, mangos have shined through all year-round bringing a spark of flavor to restaurants across the U.S. The foodservice program is essential in educating and inspiring chefs, food operators, and media about mangos to increase fresh mango menu items.
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Trade Media Communicates the Mango Message
Trade audiences help us spread the mango message far and wide to the industry through magazines, newspapers, and online outlets. Through Q3, the trade media program has already surpassed our impressions goal for the year! We have reached over 9 million impressions thus far, with a goal of 7.8 million impressions.
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Cleaning and Sanitation Practices in the Mango Industry
Cleaning-and-Sanitation PracticesThe "Mango Industry Cleaning and Sanitation Practices Food Safety Training Kit," provides uniform food safety training guidelines for the benefit of the mango industry and the consuming public.
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Crop Report and Application
Stay up-to-date on mango crop movement with the Crop Report and Crop Application.
Click here to learn more

Evaluation Model Results
Each month, a panel of consumers is surveyed on behalf of the NMB as part of our ongoing evaluation model project. See the latest report.
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"Mango Mover" Email Newsletter for Retailers

Have a look at our new email newsletter specifically for retailers. Encourage your retailers to sign up!
Click here for the retailer email signup form.

Calendar
When is the next NMB event?
December 9 & 10, 2015
Guatemala Outreach Meeting & Producer Extension Workshop


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Diversity Statement
The NMB encourages industry members without regard to race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation, size of business/operation, and marital or family status or other basis protected by U.S. law to participate in NMB activities and seek a position on the NMB.