Mango Connection

Letter from the Executive Director

Due to the higher than normal mango crop expected this winter, we are encouraging retailers to schedule additional mango promotions for the holidays and into January 2016 in order to keep mangos moving.

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We Are Now Accepting Nominations

We are currently seeking nominations for one domestic producer to serve a three-year term beginning immediately upon appointment. We are inviting mango industry leaders to step forward and participate in the nominations process to become a board member.

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RDBA Webinar a Success!

This year, we partnered with the Retail Dieticians Business Alliance (RDBA) to bring the mango story far and wide into retail stores across the RDBA network. The RDBA serves as a professional group to more than 400 retail registered dieticians (RDs) throughout the U.S. that most often work in supermarkets helping customers and employees with food and nutrition matters.

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Q3 Scan Data and Ad Tracking Results

Mango movement and dollar sales increased during Q3 2015 compared to the prior year across the U.S. and in all nine sub-regions. Dollars per store per week increased 11% while volume per store per week rose by 16%.

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2015 Retail Promotions Going Strong

For retailers reporting results so far, volume during NMB-funded promotions was up 62% over the prior year. With 18,606 stores impacted and 9,725 mango demo events conducted, our NMB-funded promotions are having a great year.

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Merry and Bright Header Card

The holidays will be here in a flash, and we are ready to share the joy of mangos with retailers and their customers. Mangos' bright color and flavors are the perfect addition to any holiday celebration. This brand new header card will encourage shoppers to visit mango.org/MerryAndBright for a great selection of festive recipes.

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International Foodservice Editorial Council Annual Conference (IFEC)

IFEC brings editors and PR professionals together to exchange ideas and share resources, enriching editorial content for foodservice target audiences. A unique benefit of membership is entry to Office Hours, one-on-one meetings between editors and publicists during the annual conference to discuss editorial placements.

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Basic Activities to Help Prevent Mango Contamination at Backyard Farms

In an effort to provide U.S. consumers with a delicious, nutritious, and safe product, we have developed Food Safety Training Kits (FSTK) in conjunction with food safety expert Dr. Sergio Nieto-Montenegro of Food Safety Consulting & Training Solutions, LLC.

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Crop Report and Application

Stay up-to-date on mango crop movement with the Crop Report and Crop Application.

Click here to learn more

Evaluation Model Results

Each month, a panel of consumers is surveyed on behalf of the NMB as part of our ongoing evaluation model project. See the latest report.

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"Mango Mover" Email Newsletter for Retailers

Have a look at our new email newsletter specifically for retailers. Encourage your retailers to sign up!

Click here for the retailer email signup form.

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Diversity Statement

The NMB encourages industry members without regard to race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation, size of business/operation, and marital or family status or other basis protected by U.S. law to participate in NMB activities and seek a position on the NMB.