Print PagePOS & Graphics
Our graphics were developed with the help and advice of industry veterans with decades of experience marketing mangos, along with insights gained from consumer focus groups and feedback from retailers all across the country.
We've learned that many consumers don't know how to choose a mango and fewer still feel confident in their knowledge of how to cut a mango. So, for our first forays into mango point-of-sale materials, we've focused on these purchase barriers.
To Order POS Materials
The very best way to order POS materials from the National Mango Board is to contact your Retail Account Manager. In the Northeast, that’s Cece Krumrine. In the Southeast it’s Sheila Carden. And in the Central and Western part of the country, it’s Katie Manetti. If you don’t have your Retail Account Manager’s contact information on hand, you can download this form, fill it out and either fax or email it back to using the contact information right on the form.
HEADER CARDS
Don't Judge A Mango By Its Color
This header card is designed to teach consumers how to choose a mango by feel - not by color. We've learned that many consumers think the red blush on a mango is the best indicator of ripeness, and that's just not true. Help us educate them and help yourself sell more mangos!
Click here to open a pdf file
Click here to download a Quark file (graphic designers only)
Mango: Easy As 1, 2, 3.
This header card shows three photos with easy instructions for cutting a mango. These steps are so simple that your shoppers will "get it" in just a few seconds. A shopper who understands how to easily cut a mango and enjoy the luscious tropical flavor is more likely to purchase mangos in the future. A repeat mango customer is born!
Click here to open a pdf file
Click here to download a Quark file (graphic designers only)
More POS options are coming soon. Next up is a series of usage ideas and recipes to help your shoppers discover the versatility of mangos.
LOGOS
The National Mango Board has developed a logo to communicate all the fun and flavor of our favorite fruit - the mango. This logo can be used in your mango ads, but never in combination with any other mango logo or brand name. Remember, we're a generic program and we promote all mangos from all countries equally.
Click here to download a jpg file
Click here to download an eps file (graphic designers only)
