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National Mango Board Retail Promotions Increased Mango Volume by 102%
Retail mango promotions in the first quarter of 2012 were in high gear to support the volume of mangos that came into the United States. The National Mango Board funded 13 promotions which in return increased mango volume by 102%. These 13 promotions included 3,635 mango demo events that allowed shoppers to taste fresh mango or fresh mango recipes. Six additional promotions were carried out in Quarter 1 and will be added to the report when the retailers submit their paperwork.