The Nutrition PR & Marketing program had a successful year sharing mango nutrition messages across our consumers and nutrition professionals through partnerships with media dietitian ambassadors and media outreach.
Understanding consumer purchasing behaviors is key to increasing mango consumption in the U.S. We conduct ongoing consumer research to explore consumer awareness, knowledge about mango, buying habits, barriers to purchase and many other facets of consumer attitudes relative to mangos.
Throughout the year we work with media dietitian ambassadors and conduct media outreach to support nutrition research studies to deliver coverage of our nutrition messages and information in magazines, online, and broadcast outlets to the U.S. consumer. According to our Q1 and Q2 Nutrition Outreach Program results tracker, we have reached over 300
You read about our successful quarter one Nutrition Program outreach in the March edition of the Mango Connection and now the results are in! Our partnership with Frances Largeman-Roth and her new book Eating in Color, including a satellite and internet media tour, book launch party with top media and a Twitter Party, in addition to other promotions
To continue spreading the nutritional benefits of fresh mangos, we partnered with Produce for Better Health (PBH) and sponsored their Consumer Connection event on March 17-18th in Scottsdale, Arizona. This annual conference offered a great opportunity for us to collaborate with retailers, supermarket dietitians, suppliers, growers, processors