The National Mango Board (NMB) has announced the winners of the Mango Mania Display Contest and reports an increase of 138% mango volume amongst participating stores compared to the same time last year. The contest is designed to help stores boost mango sales, while showcasing creativity and educating shoppers about mangos. This year, for the first time
La Campaña del Mangover de la National Mango Board (NMB) ha sido reconocida con el Premio de Excelencia en la Comercialización de Produce Business por sexto año consecutivo en la competencia de 2014. El premio reconoce a las empresas de productos agroalimentarios más innovadoras que están revolucionando la forma en que
Since 2005, the National Mango Board (NMB) has been supported by strong staff leadership and the shared mission to increase the consumption of mangos in the United States with fully integrated Marketing, Research, and Industry Relations Programs. Today, the Board is proud to announce the appointment of Manuel Michel as new Executive Director of the NMB.
The National Mango Board (NMB) conducts ongoing consumer research to explore consumer awareness, knowledge about mangos, buying habits, barriers to purchase and many other factors of consumer attitudes relative to mangos. Understanding consumer purchasing behavior is key to increasing mango consumption in the U.S.
The National Mango Board (NMB) is moving forward with its Ripe and Ready to Eat Mango Program (RRTEMP), a program aimed to provide U.S. consumers with a quality fruit that is ripe and ready to eat by the time of purchase. The NMB has done extensive research that shows that ripe fruit has higher acceptance rates within consumers.