At this time of year, the National Mango Board staff is taking a moment to remind ourselves how very fortunate we are to work for the mango industry. It is a privilege to represent a healthy, versatile and delicious product, and a joy to work with such a diverse and supportive group of industry members. Happy holidays to each of you and your families. We look forward to being a part of your success in 2010 and beyond.

Click on any underlined text to get more information about that item.

  Great Media Hits Keep on Coming Through the Winter
  Months

The consumer media in the United States has traditionally covered mangos as a summer fruit. The NMB has worked hard to counteract this tradition and position mangos as a year-round item, and it seems to be working. Lots of recipes and articles are showing up on magazine racks to keep mangos on consumers’ minds through these winter months. November/December hits included Every Day With Rachael Ray, Prevention, Real Simple, Cooking Light, Better Homes & Gardens, and Bon Appétit.

  National Mango Board In The News

Fresh Plaza, November 24, National Mango Board’s Foodservice Efforts Serve Up Success

FruitNet, November 19, Mangos reap foodservice success

The Packer, November 2, Mango board prepares for holidays with video, social media outreach

The Packer Online, November 20, National Mango Board generates interest around foodservice

The Packer Online, November 30, Culinary institute features produce in Worlds of Flavor

  Consumer Research Results

Each month, approximately 1,000 consumers are surveyed on behalf of the NMB as part of our ongoing consumer research project. We use this valuable information to help shape future programs and gauge the effectiveness of our efforts.

The Executive Summary for this project, which is linked below, includes the initial findings from the 2008 research. In the Consumer Research Report, you’ll find the results for the key questions of market penetration, number of mangos purchased and average price paid from March 2008 through October 2009.

Consumer Research Executive Summary
Consumer Research Top-Line Report

To read an overview of the project with the objective and survey parameters, click here.

  Crop Forecast

The Mango Crop Forecast provides the projected volume, recent volume history and a comparison to last year for those countries that are currently shipping or will start shipping soon. Recent pricing history helps to tell another part of the mango market story.

Click here for the latest Mango Crop Forecast.

Please note - if you visit the crop forecast frequently, you might find that you need to refresh your page to see the newest crop forecast. This is because the older version is saved in your computer's cache. A click on "refresh page" or "reload page" should bring up the newest crop forecast document.

  Board Members Elect 2010 Officers

The National Mango Board members have elected their officers for 2010. Effective immediately, the NMB officers are: Chairman Larry Nienkerk, of Splendid Products, Burlingame, Calif.; Vice Chairman Venancio Marti of Martex Farms, Carolina, Puerto Rico; Treasurer Tony Godinez of Godinez International, Hidalgo, Texas; and Secretary Paul Barclay of Sociedad Agricola Saturno, Lima, Peru. In their new leadership roles, these board members will take on additional responsibilities, providing industry guidance and working with the NMB staff to manage the work of the board.

  NMB Unveils New Industry Videos

Each year, the NMB produces a video with highlights of the previous year. The video is used to introduce each industry outreach meeting and help the industry better understand how their funds are being invested. This year, the industry video features interviews with board members and industry members, so check it out and you might see one of your friends or co-workers in the video. Click here to watch the video on YouTube in English or in Spanish.

Please note – if the video stutters or stops periodically during viewing, just click on the pause symbol and allow a buffer to build up. Wait a few minutes and click the play symbol to start watching again.

  Industry Outreach Meetings

The National Mango Board hosted industry outreach meetings in Piura, Peru on November 13th and in Puerto Vallarta, Mexico on Nov. 24th.

The next stop for the industry outreach meeting tour is Manzanillo, Colima, Mexico on December 11th. Detailed information is posted in the calendar section of mango.org. This meeting is designed to share information about marketing, research and industry relations programs developed by the National Mango Board to serve the mango industry.

  Next Board Meeting

The NMB's next board meeting will take place in Guadalajara, Jalisco, Mexico. The meeting is scheduled for March 10 and 11. Please see the calendar section of mango.org for more information.

  NMB Diversity Statement

The NMB encourages industry members without regard to race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation, size of business/operation, and marital or family status or other basis protected by U.S. law to participate in NMB activities and seek a position on the NMB.