It's hard to believe that PMA Fresh Summit is just days away! The National Mango Board staff is very excited about this event, and looking forward to seeing so many of our mango industry members. Please be sure to attend our Mango Industry Reception. See below for details.

Click on any underlined text to get more information about that item.

  Mango Industry Reception

This year's Mango Industry Reception will be held Saturday, October 3, 2009 from 5:30 to 7:00 p.m. at the Hilton Anaheim Hotel in conjunction with PMA Fresh Summit. This is an outstanding opportunity for you to talk one-on-one with NMB staff members and learn more about our programs designed to increase mango consumption. See the calendar section of mango.org for more details.

  Research Reports Posted

We have recently posted to our Web site a new batch of reports from two mango research projects, which are designed to provide information and insights to support our goal of increasing mango consumption. With the input and guidance of our board members and the NMB research committee, these research projects are designed to tackle a particular problem or identify a new opportunity.

For each project, we publish the researcher's full report, along with an executive summary, which covers the key findings from the report. We know you are all busy, busy people, so the executive summaries will help you to benefit from these research projects while minimizing the time needed to read them.

Anthracnose Management

Full Report

Executive Summary

Non-Destructive Maturity Assessment Methods and Methods for Management of Ripening in Mangos

Full Report - Non-Destructive Assessment

Executive Summary

Full Report - Management of Ripening

  Retail Promotions Report

Each quarter, we provide an updated report of our retail promotions activity and results. Click here for the 3rd quarter 2009 report and you'll see that 55 retail promotions have been finalized so far this year. We have impacted 11,928 stores and conducted 3,248 demo events. Many more promotions have been conducted and we are waiting to receive the proof of performance from those retailers before adding them to this report.

We use a quarterly allocations plan based on a 3-year history of mango volumes to determine how much to invest in retail promotions each quarter. This plan helps to ensure that promotions are spread out through the year, with each country and growing region getting their fair share of retail promotional support from the NMB. In addition to spreading the funds throughout the year, we also spread the funds across the country to ensure that all importers have a good opportunity to benefit from these retail promotional efforts.

  National Mango Board In The News

Packer Online, August 18, National Mango Board expands retail resources

Packer Online, August 18, Mango deal to shift early from Mexico to Brazil

Fresh Plaza, August 19, National Mango Board offers new tools to produce retailers

Progressive Grocer, August 20, NMB Offers Retailers Tools to Drive Mango Movement

Packer Online, September 2, Aspiring chef wins National Mango Board cooking contest

Fruit Net, September 3, NMB wraps up kids cooking contest

The Packer, September 7, Mango board plans busy fall season

The Packer, September 7, Tropical sales, especially mangoes, keep growing

  Consumer Research Results

In the July Mango Connection, we unveiled this new monthly feature where we will report topline results of our monthly consumer survey. Approximately 1000 consumers are surveyed each month, and the NMB will use the information to help shape future programs and gauge the effectiveness of our efforts.

The Executive Summary for this project, which is linked below, includes the initial findings from the 2008 research. In the Consumer Research Report, you'll find the results for the key questions of market penetration, number of mangos purchased and average price paid from March 2008 through July 2009.

Consumer Research Executive Summary
Consumer Research Top-Line Report

To read an overview of the project with the objective and survey parameters, click here.

  Crop Forecast

The Mango Crop Forecast provides the projected volume, recent volume history and a comparison to last year for those countries that are currently shipping or will start shipping soon. Recent pricing history helps to tell another part of the story. Click here for the latest Mango Crop Forecast.

Please note - if you visit the crop forecast frequently, you might find that you need to refresh your page to see the newest crop forecast. This is because the older version is saved your computer's cache. A click on "refresh page" or "reload page" should bring up the newest crop forecast document.

  Industry Outreach Meetings

The National Mango Board has met with mango industry members in Guayaquil, Ecuador on September 17th, 2009. The next stops for the industry outreach meeting tour are Piura, Peru on November 13th and Puerto Vallarta, Mexico on Nov. 24th. Look for more information soon in the calendar section of mango.org. These meetings are designed to share information about marketing, research and industry relations programs developed by the National Mango Board to serve the mango industry and increase mango consumption in the U.S.

  Next Board Meeting

The NMB's next board meeting will take place in Orlando. The meeting is scheduled for Nov. 17th & 18th. Please see the calendar section of mango.org for more information.

  NMB Diversity Statement

The NMB encourages industry members without regard to race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation, size of business/operation, and marital or family status or other basis protected by U.S. law to participate in NMB activities and seek a position on the NMB.