Volume 4 | Issue 1 | January 2009
en español

Happy New Year and best wishes to each of you and your families from the National Mango Board. The new year brings exciting new marketing and research programs designed to help increase consumption of mangos in the United States. We are fired up and ready to go. Read on for the first mango news of 2009 and stay tuned for more in the coming months.

Click on any underlined text to get more information about that item.

New Board Members Appointed

On January 14, 2009, USDA announced the appointment of these six industry members to the National Mango Board for the term beginning January 2009 and ending December 2011:

Importers District II
  • Cesar Garcia, NEW MUNDOEXPORT FRUITS, Mission, TX
  • Curtis DeBerry, PROGRESO PRODUCE LTD, Boerne, TX
  • Sue Duleba - GM PRODUCE INC., Hidalgo, TX (reappointed)

  • Domestic Producer
  • Ted Johnson, AG ACCOUNTING LLC, La Quinta, CA

  • Foreign Producers
  • Bernardo Malo, REFIN S.A., Ecuador
  • Tomás Paulín Nava, GRUPO PAULMEX S.A. DE C.V., Mexico

  • Outgoing Board Members
    The National Mango Board is grateful for the service of these 5 board members, whose terms ended in December 2008:
  • Wade Shiba, GM PRODUCE INC., Hidalgo, TX
  • Leonardo Tarriba, FARMERS BEST INTERNATIONAL LLC, Nogales, AZ
  • Antonio Díaz, AGROPRODUCTO DIAZTECA S.A. DE C.V., Mexico
  • Jorge Perez, AGRICOLA ALEX S. DE R.L. DE C.V(aka FARMER'S BEST), Mexico
  • Ingrid Rivas, SUCESIÓN DE SERRALLÉS SECOND, INC., Puerto Rico

  • Mango Handling Best Practices Webinar

    The National Mango Board in conjunction with the UC-Davis Post Harvest Technology Research & Information Center will host a webinar designed to educate importers and retailers about mango handling best practices to improve quality. Produce professionals from all phases of the mango supply chain, from importers to the retailers’ distribution center, quality control, buyers, category managers and merchandisers are encouraged to attend.

    Topics will include:
  • The mango’s journey from tree to consumer
  • Assessment of mango quality, including cultivar differences and available tools
  • Best practices for mango handling at the warehouse, distribution center and retail levels

  • The NMB will promote the webinar via our team of Retail Account Managers, email and trade media. We encourage every mango importer to help spread the word to your retail partners as well. This is an easy way for you to provide valuable information and tools to your retailers.

    Mango Handling Best Practices Webinar
    Tuesday March 17, 2009
    1 pm Eastern/10 am Pacific

    Reservations are required and space is limited. Please RSVP to Megan McKenna, mmckenna@mango.org or 407-629-7318 x105.

    National Mango Board In The News

    As a new feature of the Mango Connection, each issue we’ll be bringing you a few articles from the trade press about the NMB. These stories, pulled from the pages of produce and grocery focused newspapers and magazines are another way for you (and your retailers) to stay informed about NMB activities.

    Produce Business, November 2008, NMB Announces Contest Winners

    Fresh Americas, December 2008, Ecuador: More than bananas An increasingly important source of mangos and National Mango Board on a mission

    The Produce News, December 8, 2008, National Mango Board takes on foodservice in 2008 Strong efforts make loud statement in foodservice industry

    Fresh Plaza, January 7, 2009, National Mango Board elects new officers and wraps up successful year

    Marketing Reports

    Our marketing programs are designed to increase mango movement by providing education and awareness to consumers, retailers and foodservice professionals. We measure the results of each part of our marketing program and this tracking process helps us evaluate what’s working well and what needs tweaking. These reports are always available to you on mango.org in the Marketing Programs section under the Industry tab. Or, you can just click on the links below. These 2008 reports will be finalized by the end of the first quarter of 2009. At that time, we will begin reporting results for 2009.

    Consumer Results Tracker
    Foodservice Results Tracker
    Trade Media Results Tracker
    Retail Promotions Results Tracker

    “Love Your Mango” Promotes Mangos for Valentine’s Day

    Ingrid Hoffmann of Food Network’s Simply Delicioso is inviting TV viewers to enjoy the luscious flavor of mangos with their sweetheart during the most romantic month of the year. Ingrid is featured in a TV segment that will appear nationwide in February. Click here to see the “Love Your Mango” page on the web site, which includes the video of Ingrid demonstrating her very special “I Heart” Mango Tart and showing viewers how to cut a mango. “Love Your Mango” is also the theme of this month’s Let’s Mango e-newsletter, which is sent to over 1200 subscribers 8 times each year.

    Country of Origin Labeling Update

    On January 15, 2009, the final regulation for Country of Origin Labeling (COOL) was published and is scheduled to go into effect on March 15, 2009. Our Tools & Resources section under the Industry tab on mango.org includes several links where you can get more information to ensure your company is in full compliance by the deadline.

    At a minimum, you should verify that your PLU labels include the country of origin and that the information is legible. However, there may be additional requirements that affect your business. The most reliable and complete source of information on this topic is the USDA. Click here to see the final rule.

    Mango Supply Chain Evaluation Research Reports

    The Research Section of the website now includes all 3 progress reports, plus the executive summary for the Mango Supply Chain Evaluation project. This project monitored the mango supply chain from producer to U.S. consumer in each major mango producing country and region. Several problems that affect fruit quality were identified and potential solutions have been proposed. The next step for this project is the development of a Best Management Practices Manual for the mango supply chain, which is currently in progress. Click here to access the 3 reports and the summary.

    Crop Forecast

    Don’t forget to check out the mango crop forecast. Throughout the year, the NMB works with each producing country to develop projections for volumes and timing for the upcoming crops to help you better manage your mango business.

    Please note - if you visit the crop forecast frequently, you might find that you need to refresh your page to see the newest crop forecast. This is because the older version is saved your computer’s cache. A click on “refresh page” or “reload page” should bring up the newest crop forecast document.

    Industry Outreach Meetings

    The National Mango Board will meet with mango industry members in Miami, FL on February 25 and in Antigua, Guatemala on March 19, to share information about marketing, research and industry relations programs designed to serve the mango industry. Detailed information is posted in the calendar section of mango.org.

    Next Board Meeting

    The NMB’s next board meeting will take place in Puerto Rico on March 24 and 25, 2009. More information will be added to the calendar section when it is available.