Volume 3 | Issue 8 | August 2008 en español |
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Your National Mango Board is here to build awareness and consumption of mangos and to help you build your mango business. If this message was forwarded to you please click here to subscribe so we can send the Mango Connection to you directly next month. Click on any underlined text to get more information about that item.
Want to know the approximate mango volume for next week? Don’t forget to check out the crop forecast. We recently started an email alert system to notify you each time the crop forecast is updated. If you are signed up for the Mango Connection you will automatically receive the Crop Forecast Update Email.
On August 8th, three young contestants competed in front of a panel of celebrity judges, including Chef Allen Susser, Ingrid Hoffmann and Regina Ragone, at The Institute for Culinary Education in New York City for the title of Rising Mango Star. The 2008 Rising Mango Star is Dean Sturt, age 10 from Rowlett, TX. Dean appeared with Ingrid Hoffmann on a TV segment where they prepared his winning dish, Mangolicious Flip Flop Cake, and talked with Ingrid about their love for cooking with mangos. Click here to check out his fantastic entry video and television segment with Ingrid and here to see the recipe for the Mangolicious Flip Flop cake.
In an effort to track your positive return-on-investment on the consumer marketing programs, the NMB tracks the mango mentions in all media including broadcast, print and on the internet. The consumer marketing results tracker is updated on a monthly basis and you can click here to see the newest version. In 2008, we’ve reached consumers nearly 5 million times with mango messages, almost double 2007! It would have cost nearly $10 million to purchase this space and time as advertising. That’s more than triple the 2007 results for the year. Please look over the first 4 pages. This part of the very large file provides a summary of all of the results. In just a few minutes you can see an overview and return-on-investment measurements of our consumer marketing programs. If you have any questions; please do not hesitate to contact us.
Your National Mango Board had a strong presence at the Produce Marketing Association Foodservice Conference & Exhibition, July 24 – July 26, 2008 in Monterey, California through a speaking engagement and sponsorship. During the Fresh Produce Academy the NMB educated distributors and operators about mangos and their diversity in the kitchen. The presentation also included a cutting demonstration, using the new foodservice cutting steps to gain the most yield, and a tasting experience with The Thai Mango Madness Cocktail. During the Foodservice Conference, the NMB sponsored the Chef Demonstrations with Cat Cora, of Food Network’s Iron Chef and Tom Collichio, star of Bravo’s Top Chef. Both Chefs raved about mangos and their diversity on the menu throughout the preparation of the menu items.
In its fourth year, The Flavor Experience, is a place for foodservice operators and suppliers to experience the power of flavor as a major component of their business strategy. The Flavor Experience is a live, interactive event. Through the NMB’s sponsorship there were mangos in at least 5 meals and snacks throughout the 3-day event. This invitation-only event, had more than 300 in attendance including nearly 100 decision-making, operators, making it another great time to talk with chefs and operators about how they use mangos on their menu.
The National Mango Board met with mango industry members in Mexico on August 22nd to share details about our 2008 programs and results so far. A meeting in Ecuador is scheduled for September 11th & 12th. Detailed information will be posted in the calendar section of mango.org.
This year’s Mango Industry Meeting and Reception will be held Saturday, October 25, 2008 from 5:30 to 7:30 p.m. at the Rosen Centre Hotel in conjunction with PMA Fresh Summit. Look for more information soon in the calendar section of mango.org and in the next Mango Connection.
The NMB’s next board meeting will take place September 22nd in Dallas, Texas. Please check the calendar section of mango.org for more details. 
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