Volume 3 | Issue 9 | September 2008 en español |
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Everyday, all across the United States, the National Mango Board marketing programs are spreading the mango message through newspapers, magazines, on TV, on the web, in grocery stores and in restaurants. Our research programs are supporting these efforts at all stages at the mango supply chain. The Mango Connection newsletter and the industry section of www.mango.org are the best way for you to learn how your assessments are being invested for the future of the mango industry. Click on any underlined text to get more information about that item.
Your National Mango Board tracks the results of every marketing program in which we invest. It helps us know what programs are working really well and what needs tweaking. And, it helps you know how your funds are being invested and what sort of return on investment the industry is receiving. This information is powerful, and we want to share it with you. We know that the more people we can reach - whether they are consumers, retailers, trade media or foodservice professionals - the more impact we can make to increase mango awareness and consumption. The four trackers that cover our marketing programs can be found here. Each one includes a summary and some definitions right up front, but please contact us if you have any questions.
The National Mango Board and Chef Allen Susser, "The Mango Man" hosted a daylong hands-on workshop at Chef Allen's in Miami, Florida. Four top-level chefs from Sodexo, an on-site foodservice provider in business and industry, healthcare and education, and The Cheesecake Factory, a national chain restaurant with over 120 locations, participated in the event. The event provided an opportunity for these chefs to think about fresh mangos in new ways for their restaurant menus. The chefs spent a day in the kitchen with Chef Allen, where he shared his passion for mangos. Chef Allen demonstrated 17 recipes that showcased mango's versatility. Green (unripe) mango proved an ingredient discovery for the chefs. Chef Allen also presented new ways to maximize the flavor, texture and color of ripe mango. The group explored a wide range of applications, including Green Mango Slaw, Chutneys, Mango Cuban BBQ Sauce and a hot dish with grilled mango. The chefs lunched at a nearby Cheesecake Factory where they toured the kitchen to gain a better understanding of where mangos might play a more prominent role in the future. Chef Allen was asked to make suggestions for optimizing the mango flavor and appeal in each of the dishes where fresh mangos are already being used. Sodexo has already committed to a spring/summer 2009 promotion with the National Mango Board, so the timing of the Chef Allen seminar was perfect for their menu development process. All of the chefs agreed that the time spent with Chef Allen was educational, inspiring and very worthwhile.
Don't forget to check out the mango crop forecast. Ecuador's projection has recently been added to the projections from Brazil and Mexico. Preliminary information from Peru will be released very soon. The NMB works with each producing country to develop projections for volumes and timing to help you better manage your mango business. The mango crop forecast has been enhanced with the addition of recent price history showing the average low and high prices per box by variety and size. These charts can be found on the last pages of the mango crop forecast.
Representatives from the NMB attended the Second International Ecuadorian Mango Congress in Guayacil, Ecuador on September 11 and 12. An in-depth presentation of our marketing and research programs and results was made to a large crowd of enthusiastic mango industry members. The team will travel to Peru for the Seventh Annual Peruvian Mango Congress on November 4 and 5. November will also include trips to Nuevo Vallarta for a presentation at the Empacadoras De Mango De Exportacion, A.C. (EMEX) meeting, and Nogales for the Fresh Produce Association of the Americas (FPAA) meeting. As always, dates and details are added to the calendar section of our web site as we receive the information.
This year's Mango Industry Reception will be held Saturday, October 25, 2008 from 5:30 to 7:00 p.m. at the Rosen Centre Hotel. This is a great opportunity for the mango industry to come together for a networking and educational event. National Mango Board staff and board members will be on hand to answer questions and make a brief presentation about the program, so please mark your calendars and plan to join us.
The NMB's next board meeting will take place in Orlando, Florida on November 19 and 20, 2008. Please see the calendar section of mango.org for more details | |
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