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National Mango Board an On-site Sponsor of Camp Blogaway 2012
The National Mango Board (NMB) participated in Camp Blogaway, a non-traditional and hands-on conference for recipe and food bloggers, which took place May 4-6, 2012 in Angelus Oaks, California. The NMB was one of the event’s carefully selected on-site sponsors, attending alongside the blogger attendees to participate in workshops, activities and sessions about all things blogging at a campsite in Southern California.
The NMB participated in the event to build relationships with recipe and food bloggers from across the United States, ranging from beginners to seasoned bloggers, in an effort to increase mango visibility among influential food personalities. As a sponsor, the NMB hosted an engaging tasting exercise to introduce attendees to unique flavor pairings for mango and share information on how ripeness levels influence taste. During Camp Blogaway’s Face Time-Free Time, the NMB gained valuable one-on-one time with bloggers by conducting hands-on cutting demonstrations, as well as hosting a nightly mango s’mores bar.
Melanie Teel, NMB Marketing Manager who attended the event said, “The bloggers’ sincere excitement about mangos generated an energy level at Camp Blogaway that was truly remarkable. It was a great feeling to walk away from that experience having genuinely inspired and informed the overwhelming majority of bloggers who attended.”
Food Bloggers learned basic mango tips such as selecting, ripening and cutting during the mango session conducted by the NMB. They also enjoyed several fresh mango dishes from Chef Allen’s Spices and Ripeness dessert recipes, which demonstrated the versatility of the flavorful, wholesome fruit at all levels of ripeness (unripe, ripe and very ripe). The full recipes as well as deconstructed recipes can be found at www.mango.org and will be featured on the NMB’s various social media platforms.
The NMB had immense success at Camp Blogaway in connecting with bloggers and have already seen great return from the attendees. Food Bloggers are spreading mango messages and expressing their enjoyment of the variety of fresh mango recipes they prepared at camp to their subscribers through various social media channels, such as blog posts, Twitter and Facebook.
As the NMB increases their efforts in social media outreach in conjunction with other innovative programs, mango messages are reaching more consumers, resulting in increased unique visitors to their newly designed website, www.mango.org. From January to April 2012, a total of 71,474 visitors have already viewed their new site, an increase of 35 percent compared to 52,821 during the same time last year. The NMB also launched their mobile site in March for easy access to fresh mango recipes, tips, videos and more for consumers.
In addition, consumers can learn more about mangos by visiting and subscribing to one or all of the NMB’s social media channels:
• Facebook- www.facebook.com/letsmango, the number of fans in April 2012 has increased 65 percent compared with the same time last year
• Twitter- www.twitter.com/jango_mango, the number of followers has increased 22 percent compared to April 2011
• YouTube channel- www.youtube.com/mangoboard, the number of views increased 47 percent since June 2011
• Blog- www.mango.org/blog, currently receives more than 34 times the number of visitors than June 2011
• Pinterest- www.pinterest.com/mangoboard, a new addition to NMB’s social media outlets in 2012
About National Mango Board
The National Mango Board is a national promotion and research organization, which is supported by assessments from both domestic and imported mangos. The board was designed to drive awareness and consumption of fresh mangos in the U.S. One cup of mango is only 100 calories, an excellent source of vitamins A and C, a good source of fiber and an amazing source of tropical flavor.
Mango availability per capita has increased 35 percent since 2005 to an estimated 2.53 pounds per year in 2011. Mango import volume for 2011 was 810 million pounds. Learn more at www.mango.org.