Letter from the Executive Director

Greetings Mango Industry,

As mangos become more of a mainstream item in the produce department, some in the mango industry are wondering if it makes sense for consumers to purchase mangos by the pound, instead of by the each at the retail level. In the past, mangos could often be found selling at 2, 3 or 4 for $1 at retail. Due to increased demand for mangos and the general inflation of prices, the average retail price for a whole mango was $.91 in 2011. Nationwide, over 94% of pears and stone fruit sold at retail is sold by the pound while 100% of both mangos and avocados are sold by the each. 

Mangos sold by the pound could allow for more flexibility in sizing. When markets get tight, would retailers accept a wider range of sizes without worrying how their price to consumers would be affected? 

What do you think? If you are interested in taking a five question survey to provide feedback, please let me know. My email address is wwatson@mango.org.

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