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Camping with Influential Food Bloggers to Help Spread Mango Messages
We are thrilled to have participated in Camp Blogaway, a non-traditional and hands-on conference for recipe and food bloggers, which took place May 4-6, 2012 in Angelus Oaks, California. We were one of the event’s carefully selected on-site sponsors, attending alongside the blogger attendees to participate in workshops, activities and sessions about all things blogging at a campsite in Southern California. We participated in the event to build relationships with recipe and food bloggers from across the United States, ranging from beginners to seasoned bloggers, in an effort to increase mango visibility among influential food bloggers.
Food Bloggers learned basic mango tips such as selecting, ripening and cutting during the mango session we conducted. They also enjoyed several fresh mango dishes from Chef Allen’s Spices and Ripeness dessert recipes, which demonstrated the versatility of the flavorful, wholesome fruit at all levels of ripeness (unripe, ripe and very ripe). The full recipes as well as deconstructed recipes can be found at www.mango.org/recipes and will be featured on our various social media platforms.
Camp Blogaway was an immense success for us in connecting with bloggers not only through our session, but also with mango in nearly every meal and representation on a panel. We’ve already seen great return from the attendees through various social media channels, such as blog posts, Twitter and Facebook; spreading mango messages and their enjoyment of the variety of fresh mango recipes to their subscribers. Initial results will be shared in the Quarter 2 Results Tracker in the July Mango Connection.