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Aarti Sequeira Our New Mango Spokesperson!
Aarti Sequeira, Food Network Star Season 6 winner and host of her own Aarti Party cooking show, joins us as the NMB’s new spokesperson. We first partnered on a multi-city Satellite and Internet Media tour (SIMT) to reach consumers in several important markets, as well as a packaged taping that will appear on cable and web television channels across the country.
During the SIMT, Sequeira conducted 18 television, radio and blog interviews where she shared her favorite summer-themed mango recipes to show viewers how to incorporate the fruit into meals at home. These mango recipes included a savory Mango BBQ Sauce, refreshing Mangalore Salad, creamy Mango Lassi drink and, for a tasty treat, a Mango Rice Pudding. All recipes featured are available at www.mango.org/recipes.
Sequeira also shared insight on mango nutrition and selection, while demonstrating easy steps on how to cut mangos for first-time users. Consumers in some markets will be able to view the mango demonstration on their local news station, with additional opportunities for anyone to see the segment on one of the many station websites who posted the video online.
In addition to the SIMT, Sequeira and the NMB will showcase the creative fresh mango recipes during test kitchen seminars with major magazine publishers like Meredith publications in Des Moines, IA.