News

Letter from the Executive Director
04/19/2013

Greetings Mango Industry,

This edition of the Mango Connection is focused on program results. Anytime you invest resources to get a job done you measure for results, right? When the NMB devotes industry funds in a project, it’s all about staying true to our mission of increasing awareness and consumption of fresh mangos here in the U.S.

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Strong Results for Consumer Marketing Program in Quarter 1, 2013 and New Program Result Measurements Revealed
04/19/2013

We are kicking off 2013 with great results in Quarter 1 for our consumer marketing program with a total of 157 million impressions! As you dig deeper into our results tracker, you will notice it looks a bit different. Besides the obvious change of appearance, we are changing the way we measure our results which will help better determine the success of

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Successful Nutrition Outreach at Produce for Better Health Foundation’s 2013 Annual Conference
04/19/2013

One of the ways we connect with retail registered dieticians (RDs) to help spread mango nutrition information is through sponsoring and participating in the Produce for Better Health Foundation’s (PBH) 2013 Annual Conference. This event created a wonderful opportunity for us to meet and educate RDs, including 25 retail influencers, retail

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Preliminary Reporting for 2013 Retail Promotions Show a Strong Start
04/19/2013

Our retail promotions program is well underway for 2013. More than 20 promotions were executed with our retail partners in the first quarter. This represents an investment of more than $110,000 in January, February and March retail promotions. Based on the delay in retailers submitting their proof of performance to us, just eight promotions are listed on

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Mango Performance Benchmark Provides Analysis of 2012 Sales Trends
04/19/2013

We have published a detailed look at mango movement by quarter and sub-region for 2012 compared to 2011. The report also includes data on organic and fresh cut mango sales. The data and analysis are provided by Nielsen-Perishables Group, and highlights include:

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Mango Board on Twitter

Hello #TacoTuesday! Here’s a great #recipe from our friends @MS_Living - Cotija & Corn Tacos with Lime & #Mango http://t.co/ESk5ryNOLR!