Meet the Staff

William Watson | Executive Director

In 2006, William became the first executive director of the NMB. A 31-year veteran of the produce industry, William began his career growing and shipping sweet onions, watermelons and blueberries from Tyler, Texas, where he also owned and managed a retail/wholesale produce market. William then worked as assistant to the manager of Texas Citrus Mutual and the Texas Vegetable Association in McAllen Texas. For 13 years, he served as executive director of the National Watermelon Promotion Board (NWPB), guiding the NWPB from its inception into a highly successful national promotion program. 

Megan McKenna | Director of Marketing

Megan has overseen the Board’s Consumer, Retail and Foodservice marketing initiatives as well as Trade Media outreach, some industry communications and website presence since 2012. Megan joined the NMB in the spring of 2007 and was promoted to Marketing Manager in 2008 primarily due to her management of the Foodservice Program. Prior to the NMB, Megan was a Marketing Coordinator for the Historical Society of Central Florida where she acquired strong marketing experience strategically planning, launching and promoting exhibitions. Megan received her Bachelor’s Degree in Communications and has taken courses towards her Master’s degree from the University of Central Florida. 
Megan enjoys being involved in professional organizations including past president of the International Foodservice Editorial Council, member of PMA’s Fresh Summit Committee and Ambassador of the Produce for Better Health Foundation. She has been recognized by being named one of Produce Business 40 Under 40 in 2011, and The Packer’s Women in Produce in 2013.

Kristine Concepcion |Director of Industry Relations

Kristine joined the National Mango Board in 2012 as Communications Specialist. Kristine is responsible for industry communications, including trade media, Mango Connection and Crop Report. Kristine’s experience in marketing consists of helping organizations communicate their messages out clearly, concisely and accurately to their targeted audience. Before joining the NMB, she worked in the nutrition field for 5 ½ years as a consultant, and worked as an Events and Marketing intern at the City of Orlando’s Communications and Neighborhood Relations Department. While interning with the City of Orlando, Kristine was responsible for writing the ‘City News’ weekly e-newsletter, press releases, and the planning and execution of city events. Kristine graduated from the University of Central Florida with a bachelor's degree in Interpersonal/Organizational Communications with a strong focus in marketing.

Leonardo Ortega | Director of Research

Leonardo joined the NMB in 2007 as the Research Specialist and in 2008 he was promoted to Director of Research where he coordinates all the research activities of the NMB, including production, post-harvest, nutrition and consumer research programs. Leonardo is an agronomist with a Master of Science in animal production and a Doctorate Degree in agricultural economics; he spent more than 15 years at the university level in Venezuela teaching and conducting research and extension programs.


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