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Meet the Staff
William Watson | Executive Director
William was named the first Executive Director of the National Mango Board at the organization’s inception in 2006. For 13 years, he served as Executive Director of the National Watermelon Promotion Board, guiding the NWPB from its inception into a highly successful national promotion program. Prior to this, he worked as Assistant to the Manager of Texas Citrus Mutual and the Texas Vegetable Association in McAllen, Texas. William began his 26-year produce industry career as a grower/shipper of sweet onions, watermelons and blueberries from Tyler, Texas, where he also owned and managed a retail/wholesale produce market.
Megan McKenna | Director of Marketing
Megan has overseen the board’s consumer, retail and foodservice marketing initiatives as well as trade media outreach, industry communications and website presence since 2012. Megan joined the National Mango Board in the spring of 2007 and was promoted to Marketing Manager in 2008 primarily due to her management of the foodservice program. Prior to the NMB, Megan was a Marketing Coordinator for the Historical Society of Central Florida where she acquired strong marketing experience strategically planning, launching and promoting exhibitions. Megan received her Bachelors Degree in Communications and is currently pursuing her Masters from the University of Central Florida.
Melanie Teel | Marketing Manager
Melanie joined the National Mango Board in 2012 as the Marketing Manager. Melanie is responsible for coordinating marketing and public relations programs, tradeshow outreach, website, and social media communications. Prior to joining the NMB, Melanie was the Manager of Marketing and Public Relations for an Orlando-based law firm where she successfully performed as an Account Manager of Fortune 500 Retailers, as well as facilitated the launch of a new website. Prior to the law firm, Melanie worked as an Event Sales Coordinator for SeaWorld Parks & Entertainment where she managed the Event Sales website, developed revenue boosting convention ticket products and supported the team in planning and executing tradeshows and special events.
Kristine Concepcion | Communications Manager
Kristine joined the National Mango Board in 2012 as Communications Specialist. Kristine is responsible for industry communications, including trade media, Mango Connection and Crop Report. Kristine’s experience in marketing consists of helping organizations communicate their messages out clearly, concisely and accurately to their targeted audience. Before joining the NMB, she worked in the nutrition field for 5 ½ years as a consultant, and worked as an Events and Marketing intern at the City of Orlando’s Communications and Neighborhood Relations Department. While interning with the City of Orlando, Kristine was responsible for writing the ‘City News’ weekly e-newsletter, press releases, and the planning and execution of city events. Kristine graduated from the University of Central Florida with a bachelor's degree in Interpersonal/Organizational Communications with a strong focus in marketing.
Leonardo Ortega | Director of Research
In 2007, Leonardo joined the National Mango Board staff as the Research Specialist and in 2008 he was promoted to Director of Research where he coordinates all the research activities of the NMB, including production, post-harvest, nutrition and consumer research programs. Leonardo is an agronomist with a MS in animal production and a PhD degree in agricultural economics who spent more than 15 years at the university level in Venezuela teaching and conducting research and extension programs.
Amy Mercado | Director of Operations
In 2005, Amy joined the National Mango Board, a month after the first board was appointed by the Secretary of Agriculture. Amy has been pivotal in the creation and development of the NMB and is responsible for ensuring organizational effectiveness by providing leadership for the board's financial functions, and developing, implementing and improving organizational strategies and policies in collaboration with the executive director, staff, and the NMB board members. Amy holds a Bachelor’s in Business Administration (BBA) with a Specialization in Management from American Intercontinental University.