Mango Marketing Messages

The right messaging can really move the needle on mango sales. The National Mango Board encourages you to use these messages in your ads, signs, newsletters, magazines, website and any other tools you use to communicate with your customers. Share these with your retail partners, and encourage them to use them, too.

Mango cutting messages
Mango usage messages
Mango nutrition messages

Selection and Ripening Messages

For use in a story box or on a poster:

Squeeze Gently to Judge Ripeness

Slight soft = ready to eat
Firmer = ripen at room temperature for later

Get the “Squeeze Gently” photo

For a newsletter or website article:

To get the most from your mango adventures, you'll want to know how to choose, ripen, and store your mangos once you get them home.

The first step is choosing a great mango, and you might be surprised to learn that you shouldn't judge a mango by color alone. Mangos come in a range of colors - many shades of green, yellow and red - and lots of mangos show more than one color.

You'll want to choose a mango based on its firmness and when you plan to eat it.

Selecting Mangos

  • Don't focus on color. It is not the best indicator of ripeness.
  • Squeeze the mango gently. A ripe mango will be slightly soft to the touch.
  • A firmer mango would be a good choice if you don't plan to eat it for several days.
  • Use your experience with produce such as peaches or avocados, which also become soft to the touch when ripe.
  • Ripe mangos will often have a fruity aroma at their stem ends.

Ripening and Storing Mangos

  • Keep unripe mangos at room temperature. Never refrigerate mangos before they are ripe.
  • Mangos will continue to ripen at room temperature, becoming sweeter and softer over several days.
  • To speed up ripening, place mangos in a paper bag at room temperature.
  • Once ripe, mangos should be moved to the refrigerator, which will slow down the ripening process. Whole, ripe mangos may be stored for up to five days in the refrigerator
  • Mango may be peeled, cubed and placed in an airtight container in the refrigerator for several days or in the freezer for up to six months.

Mango Cutting Messages

For use in a story box or on a poster

  • 1. Slice each side just past the seed

  • 2. Slice flesh without breaking the skin

  • 3. Scoop out slices with a spoon and enjoy

Get the 3-step mango cutting photos

For a newsletter or website article:

A mango has one long, flat seed in the center of the fruit. Once you learn how to work around the seed, the rest is easy. Always use a clean knife and cutting board to cut a mango. If you've handled or cut any type of meat or seafood, you must ALWAYS sanitize your hands, work area, utensils and cutting board before handling or cutting any fruits or vegetables, including mangos. Always wash the mango before cutting.

"Slice and Scoop" Mango Cutting Method

1. Stand the mango on your cutting board stem end down and hold. Place your knife about 1/4" from the widest center line and cut down through the mango. Flip the mango around and repeat this cut on the other side. The resulting ovals of mango flesh are known as the "cheeks". What's left in the middle is mostly the mango seed.

2. Cut parallel slices into the mango flesh, being careful not to cut through the skin.

3. Scoop the mango slices out of the mango skin using a large spoon.

"Inside Out" Mango Cutting Method

1. Stand the mango on your cutting board stem end down and hold. Place your knife about 1/4" from the widest center line and cut down through the mango. Flip the mango around and repeat this cut on the other side. The resulting ovals of mango flesh are known as the "cheeks". What's left in the middle is mostly the mango seed.

2. Cut parallel slices into the mango flesh, being careful not to cut through the skin. Turn the mango cheek 1/4 rotation and cut another set of parallel slices to make a checkerboard pattern.

3. Turn the scored mango cheek inside out by pushing the skin up from underneath.

4. Scrape the mango chunks off of the skin, using a knife or a spoon.

Mango Usage Messages

Shoppers are hungry for creative and delicious ways to eat mangos. Once they know how to select, store and cut mangos, they'll want to know how to use them. Check out our extensive recipe database to search for recipes by category. Most of these recipes include high-quality photographs, and you’re encouraged to use these recipes in your ads, newsletters, websites, etc.

For a newsletter or website article

Pair mangos with your favorite entree, side dish, or dessert for an exciting taste of the tropics. Mangos are so versatile, and an excellent complement to coconut, pineapple, raspberries, chicken, and pork.
Looking for other ways to enjoy a mango? Fresh mangos are most frequently eaten plain, either whole or sliced. Some mango lovers enhance the flavor with salt or lime juice and chili pepper. And remember mangos have tenderizing properties, making them a perfect ingredient for marinades.

Mango Nutrition Messages

For your website, newsletter or other consumer communication piece, the following says so much about mango’s nutrition in so few words. It has been reviewed and approved by USDA following FDA guidelines for nutrition statements. For more options, get the Mango Nutrition Messages.

Mangos–The Superfruit You Love!

One cup of mangos is 100 calories, so it's a sweet treat that won't weigh you down.

Each serving of mango is fat free, sodium free and cholesterol free.

Mangos contain over 20 different vitamins and minerals, helping to make them a superfood.

 


 

Mango Nutrition Messages

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