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Understanding consumer purchasing behaviors is key to increasing mango consumption in the U.S. The National Mango Board conducts ongoing consumer research to explore consumer awareness, knowledge about mango, buying habits, barriers to purchase and many other facets of consumer attitudes relative to mangos.
On a monthly basis, the NMB surveys a panel of about 600 to 1,000 consumers to track mango purchases over the previous 2-week period. This information is used to identify trends in household penetration, how many mangos were purchased per household, average price paid and other important indicators. A report of the top-line results for the ongoing Monthly Evaluation Model project are updated each month.
In 2011, the NMB conducted an in-depth consumer attitude and usage study to better understand consumer purchasing behaviors, barriers to purchase, how they eat mangos and many other facets of consumer attitudes relative to mangos. The report is loaded with insights that can help you understand the mango consumer and grow your mango business.