Consumer Marketing

Consumer PR & Marketing

The Consumer PR & Marketing Program is designed to increase mango consumption and awareness amongst consumers in the U.S. The program uses education initiatives such as how to choose, cut and select mangos. In addition, the NMB performs continuous consumer research to generate strong core messages and program direction. Vehicles include a multimedia strategy such as print media, broadcast media, influencers, social, and online exposure.

It’s Always Summer Here (January-April)

  • Send mango shipments to celebrities and top athletes in all sports categories
  • Host Influencer Cooking Class in different markets 
  • Send mango shipments to national media: long-lead and short-lead, pitch mango salsa recipes, host meetings with key media contacts and develop Instagram Takeover contest with influencers 
  • Social Media Community Management, Engagement and Social Ads 
  • Recipe development, photography and recipe videos  

Celebrate Summer (May-August)

  • Focus on building marketing promotions with the U.S. Women’s Soccer league and Women’s Soccer World Cup 
  • Send mango shipments to top athletes 
  • Pitch mango recipes for soccer watch parties 
  • Host Facebook contest to collect mango salsa pairing ideas 
  • Distribute mango salsa mat release 
  • Social Media Community Management, Engagement and Facebook Promoted Post Ads 
  • Recipe development, photography and recipe videos  

Back to Summer (September-December)

  • Sponsor Youth Soccer Month including branding and messaging in newsletters, as well as sampling at tournaments 
  • Host Twitter party to share mango snack ideas 
  • Share mango snack ideas with national media contact and host meetings with key media contacts 
  • Develop custom mango salsa videos for Instagram posts to generate more fans/friends 
  • Social Media Community Management, Engagement and Facebook Promoted Post Ads 
  • Recipes development, photography and recipe videos 
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