Category Development

The National Mango Board values research-driven decision making. That's why the mango industry has invested time and money in category development research to help fine-tune mango marketing and merchandising strategies. 

The Mango Performance Benchmark Report summarizes scanner data for mangos and the tropical fruit category, including sales, volume, pricing and promotional efficiency trends for the nation and nine sub-regions. The report covers 2012 to 2013 data and reveals that the average mango dollars per store per week increased 13.8% to $214. This comprehensive report is packed with insights for the mango category.

The Quarterly Mango Category Development and Ad Tracking Reports provide a timely update of mango scanner data for the country and by sub-region. These reports include mango contribution to department, dollars and volume per store per week and average retail pricing by quarter.  Mango advertising trends are also included and correlated to mango movement. Get the quarterly reports in the tab below.
 
If the Mango Performance Report leaves you hungry for more detailed information about mango performance by market, our Mango Market Development Index Report is just what you’re looking for. It boils mango purchases per capita down to a single index number so you can easily compare markets and regions across the country.
 
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