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What does College and Frozen Yogurt Have in Common?
Mangos! During the last week of the school year (April 30 – May 4, 2012), college students at the University of Massachusetts Amherst (UMass) had a chance to enjoy fresh mangos through the National Mango Board's (NMB) promotion, Mango Mania. More than 14,000 meals a day were served at the university’s 4 dining halls, which included more than a dozen fresh mango recipes such as salads, sauces, entrees and snacks. The NMB partnered with UMass for the promotion where students could learn more about mangos with our educational materials available in the dining space as well as see the NMB's website logo on the school’s Mango Mania flier to generate more traffic to our website.
The mango mania doesn’t stop there! Large frozen yogurt chain, Red Mango, participated in the mango craze for the month of May, featuring fresh mangos as their topping of the month. During this promotion, Red Mango used NMB branded point of sale materials to educate their customers, while also offering $1 off coupons for their purchase. Red Mango also spread mango nutrition messages to their customers through several of their social media channels, including e-blasts, Facebook, Twitter and Instagram.