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National Mango Board Helps Promote Mango on Menus in 2011
Restaurants are a prime location for consumers to try mango, some for the first time. Through August the National Mango Board (NMB) has seen menu success with four restaurant menu promotions.
Tony Roma’s promotion ran from February to May in 40 locations featuring the Seared Citrus Mahi Mahi with Fresh Mango Salsa. The promotion included beautiful images in a menu insert, an in-store poster and a television commercial. During the same time period (March and April) BJ’s Restaurant & Brewhouse promoted their popular Thai Salmon and Fresh Mango Salsa on a menu insert in 104 locations. In June, the NMB partnered with Guest Services, a contract foodservice company, with 30 locations, each serving over 1,000 people per day. Guest Services featured nine fresh mango menu items – from drinks to entrees – throughout the month of June with in-store posters. The NMB also partnered with Sodexo, another contract foodservice company, to promote two new recipes: Grilled Mahi Mahi with Tropical Slaw and Tropical Mango Roll. These limited time offer items were on the menu in 1,200 locations during the month of July.