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National Mango Board POS materials and graphics are designed to educate shoppers and help overcome their main obstacles to purchasing mangos: familiarity, selection, cutting and usage ideas. The POS designs, photography and other graphics, along with our key marketing messages, make up the Mango Marketing Toolkit.
Mango Marketing Toolkit – Helping You Move More Mangos
Click here to get a PDF of the Mango Marketing Toolkit, or click on the links below to access the tools online.
WHO can use the Mango Marketing Toolkit?
Any member of the mango supply chain serving the U.S. market can use the Toolkit. This includes growers, importers, shippers, brokers, wholesalers and retailers. Members of the media can also use elements of the Toolkit to support stories about mangos.
HOW does the Mango Marketing Toolkit work?
The resources are organized below in categories. Click on any category below to see what is available. New categories will always open in a new window, making it easy for you to return to this page.
WHAT are the usage rights for these images and other resources?
All designs and images are owned by the National Mango Board, and can be used by permission with all rights reserved. Please click here to review the guidelines.
Mango POS Materials
Our POS library includes many pieces that are printed and ready to ship to retailers upon request. Other designs are available to be printed by any retailer or mango supplier who wishes to use them. Click on any of these links to see the artwork.
These POS materials are printed and ready to ship.
Please contact your NMB Retail Account Manager OR use our POS Order Form. Please place your order at least 10 business days before you need the materials at your door. This helps us minimize shipping and fulfillment costs, so we can make more POS materials available to you.
These POS materials are designed but not printed.
Please contact the NMB if you would like to print any of these designs on your own. We will provide printer files. Any changes to these designs will require NMB approval.
Mango Images
Images are available from our online photo library. Click a category below to see the available images. Once inside the library, you can click on any thumbnail image to see a larger version. Or, click on the download icon next to any image in the library to bring the image file to your computer.
Please don’t forget to include copyrights and permission statements whenever you use our images. The easy guidelines are here.
If planning to use a mango recipe image, you might find it easier to browse our recipe library and choose the recipe you want to use BEFORE visiting the recipe images page.
Mango Logo
The NMB web logo is designed to capture the fun and flavor of mangos, while driving traffic to this web site. The logo may be used on your web site as a link to the www.mango.org web site. It may also be used in retail ads. Other uses may be considered, so please email us with your request.
Mango Marketing & Education Messages
The NMB has developed the right messages to help educate your customers and move more mangos. These messages are included in the PDF version of our Mango Marketing Toolkit , and can also be found on our web site.
Usage Policies
Use of Images
Images can be used in ads, web sites, POS materials, packaging, training materials, presentations, media coverage and any other mango marketing project.
You must include copyrights and an ownership statement when using images from the Mango Marketing Toolkit. Please contact us if you have any questions.
COPYRIGHT/OWNERSHIP STATEMENT OPTIONS FOR INDIVIDUAL IMAGES
If ALL of the images used in the design were provided by the National Mango Board, you do NOT have to include a copyright in each image. Instead, include the following statement somewhere on the piece. “All photos © 2008 National Mango Board and used by permission of the National Mango Board. All rights reserved.”
If not all of the images used in the design were provided by the National Mango Board, then a copyright must appear in EACH National Mango Board image AND a permission statement must be included somewhere on the piece.
Example: “© 2008 National Mango Board” must appear in each image AND the following statement must appear on the piece, “Photos used by permission of the National Mango Board. All rights reserved.”
Use of POS Designs
The National Mango Board POS designs, and the graphic look, including the mango logo font, color palette and layered curves design can only be used in pieces that are fully designed and executed by the National Mango Board. All of these pieces have the copyright language built into the designs already. An example of the NMB graphic look is the blue and yellow layered curve used on our POS designs.
Any person or organization wishing to use an NMB designed piece with any alterations should contact the NMB for more information. NMB approval will be required in this case.
An example of this is a retailer wishing to use an NMB header card design, but with the inclusion of their own logo. In this and similar cases, the retailer would need to submit the altered design to the NMB for approval prior to printing the header card.