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Our research program provides information and insights to support our mission of increasing mango awareness and consumption. As part of our vision, the National Mango Board is charged with doubling consumption of mangos among U.S. consumers in just a few years, and creating a rewarding experience for mango consumers. Both of these objectives will require the mango industry to work hard and reach for solutions to the challenges we face.
We believe that the path to doubling consumption and creating a rewarding experience for mango consumers begins with knowledge. That’s why the research program seeks to present solutions to the specific challenges facing the mango industry, to help us make better decisions and to build credibility for our messages and our organization.
Quality Research
Only by delivering excellent quality to consumers on a consistent basis can the mango industry create a rewarding experience for mango consumers. This program is designed to provide a clear understanding of the opportunities to improve production, post-harvest and handling practices throughout the mango supply chain while gaining critical insight of how best to improve minimum eating quality standards for mango varieties consumed in the U.S. Click here for more details about the projects that make up this part of the research program.
Nutrition and Phytochemical Research
This Project seeks to identify the phytochemical compounds and nutritive values found in the most common mango varieties consumed in the U.S. It explores how those compounds might help maintain human health or impact certain health conditions. We know that consumers respond well to foods that are good for them, particularly those that might help with a particular condition such as diabetes, obesity or cancer. The goal of this program is to identify possible nutrition-related marketing messages for mangos. Click here for more details about the projects that make up this part of the research program.
Retail Research
This program includes Category Development and Retailer/Importer Education projects. It is designed to help retailers maximize their mango sales potential by improving marketing/handling practices and providing analytical tools that can identify mango opportunities in the marketplace. Click here for more details about the projects that make up this part of the research program.
Consumer Research
Understanding consumers is critical to any successful consumer marketing effort. By surveying consumers each month, we can better understand who is buying, how many mangos they are buying, what price they are paying and many other factors. This data not only serves the development of our marketing programs, it is also a key data source for the evaluation of the National Mango Board program, which will help us understand the true impact of our efforts on behalf of the mango industry. Click here for more details about this research project.
Crop Forecast Research and Analysis
This ongoing program monitors, forecasts and shares the volume of fresh mangos imported to the U.S. from the main exporting countries. This tool provides reliable, timely trends and information to mango marketers, so they can have a clear understanding of the supply as they plan their marketing efforts. Click here to see the current Crop History and Forecast page.
Sustainability Research
This research intends to provide the National Mango Board with a pragmatic approach to objectively assessing the sustainability of the Mango Industry that is mindful with the mission and core values of the Mango Industry. Click here for more details about this research project.