Print PageTrade Media Advertising & Publicity
Click here to see the final 2009 Trade Media Results Tracker.
Click here to see the 2010 Trade Media Results Tracker.
Our goal with this program is to get more coverage for mangos and more positive stories about mangos in the newspapers, magazines and web sites that cover the produce and grocery industries. Advertising helps to focus our message and helps the mango industry to get more coverage.
Trade Media Advertising
We purchase advertising space in publications, timed with relevant editorial coverage. In other words, if a produce-industry newspaper is producing a special section all about mangos, we will work with them on the story ideas and we generally purchase advertising space in that particular publication. Each advertisement is designed to tell a story and get the retailers to take some action to help improve their mango business.
Trade Media Publicity
Retailers and wholesalers look to the produce industry newspapers and magazines for news and trends. Competition for their attention is fierce, so the more stories we can get placed and the more compelling stories we pitch to these publications, the better chance we have of getting our messages heard. We send monthly press releases and work continuously with the editors and writers of these publications to get our mango messages written up in their pages
Fresh Plaza, June 5 2009, Availability of Most Mango Varieties in Stores Encourages Consumer Promotion
The Produce News, June 8 2009, Early Mexican imports exceed expectations, but lighter June-July expected
The Produce News, June 8 2009, National Mango Board promotes June as mango month
The Produce News, June 8 2009, Retail tools developed for mango promotions
The Produce News, June 8 2009, New Jersey the site of NMB outreach meeting
The Packer Online, May 8 2009, National Mango Board sets outreach meeting for June.
The Packer Online, May 20 2009, Mango Board plans more online outreach
Fresh Plaza, May 20 2009, Mango Board Excels at Online Editorial Outreach and Social Media
Produce Business, May 2009, NMB Expands Online Marketing Efforts
Produce Business, May 2009, The Challenges And Opportunities Of Mango Merchandising
Produce Business, May 2009, Build Big Displays
Fresh Americas, April 2009, Exotic Corner: Francis Mango
Data Export Centroamericana, April 2009, La National Mango Board promueve el consumo en Estados Unidos
The Packer, April 6, 2009 Mango board hypes features, programs for spring
The Packer, April 6, 2009 Mango board looking to fill member positions
The Packer, April 6, 2009 Best practices seminar educates
The Packer, April 6, 2009 Mangoes get new PLUs, classification system
Fresh Plaza, April 15, 2009, Mango board close to growers to share market expectations and strategies Fresh Plaza, March 20, 2009, National Mango Board Expands Online Marketing Efforts
The Packer Online, March 20, 2009, Mango board plans Web, video promos
Red Book RBCS NewsFlash, March 24, 2009, “Mango board boosts online marketing efforts
Fresh Plaza, March 26, 2009, National Mango Board seeks nominees for 2010 Term
The Packer Online, March 27, 2009, Importers find opportunities in Guatemala
The Produce News, March 30, 2009, National Mango Board speeds consumer familiarity
The Packer, March 30, 2009, Importers find opportunities in Guatemala
Produce News, March 16, 2009, Mango board offers promotional push for retail and consumers
Produce News, March 16, 2009, Mango board issues tips for best handling practices at retail level
And Now U Know, March 11, 2009, “Shop Talk” video news featuring the Mango Handling Best Practices Webinar
Produce Merchandising online, March 3 2009, Mango Handling Best Practices Webinar
The Packer, March 2 2009, Seminar Emphasizes Practices Policies
Produce Business, March 2009, NMB Elects New Officers
Chef, March 2009, National Mango Board updates Web site for foodservice
Fresh Plaza, February 26 2009, Mango Handling Best Practices Webinar Presented by National Mango Board
Produce Business, February 2009, Move More Mexican Mangos
AmericaFruit, January 1, 2009, NMB explores new avenues to boost consumption
Produce Business, January 2009, Six Ways To Heat Up Sales Of Tropical Fruits And Veggies
Fresh Plaza, January 7, 2009, National Mango Board elects new officers and wraps up successful year
Fresh Americas, December 2008, Ecuador: More than bananas An increasingly important source of mangos and National Mango Board on a mission
The Produce News, December 8, 2008, National Mango Board takes on foodservice in 2008 Strong efforts make loud statement in foodservice industry
Produce Business, November 2008, NMB Announces Contest Winners