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    Mango.org

    National Mango Board’s Referendum is Right Around the Corner

    03/26/2015

    United States Department of Agriculture (USDA) is required to administer a continuation referendum for the National Mango Board (NMB) every five years. This referendum will be held on April 6-17, 2015.  Importers and first handlers who handled at least 500,000 pounds of mangos during the 2014 calendar year are eligible to vote. Everyone who is eligible to vote will be receiving a ballot directly from USDA.

    The NMB is a national promotion and research organization, supported by assessments from domestic and imported mangos. The board’s mission is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry. The NMB uses a strategic plan, developed by the board members, to ensure the best interests of the mango industry are being served and the funds are being invested wisely. The Strategic Plan is supported through three core programs; Marketing, Research and Industry Relations. The NMB’s 2015 - 2017 Strategic Priorities are as follows:

    1.       Direct to consumer marketing to increase mango consumption and awareness

    2.       Increase presence and sell-through of mangos at retail

    3.       Increase presence and sell-through of mangos at foodservice

    4.       Generate knowledge through research efforts in support of the vision

    5.       Enhance industry communication and preparedness to create a unified industry

    The NMB’s Referendum:

                    WHO:                     The National Mango Board

                    WHAT:                   USDA’s Continuation Referendum

                    WHEN:                  April 6-17, 2015

     

    If you have any questions about the 2015 Referendum, please contact Jeanette Palmer of USDA at (202) 720-9915 or Jeanette.Palmer@ams.usda.gov. For more information about NMB please visit www.mango.org/Utility/About-the-NMB/Meet-NMB/Referendum.

    To learn more about the NMB’s programs, please visit the industry section at www.mango.org/industry.

    About National Mango Board

    The National Mango Board is an agriculture promotion group, which is supported by assessments from both domestic and imported mangos. The board was designed to drive awareness and consumption of fresh mangos in the U.S. The superfruit mango contains 100 calories, an excellent source of vitamins A and C, a good source of fiber and an amazing source of tropical flavor. Learn more at www.mango.org.

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