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    Industry News

    Industry News

    So Many Mangos, So Many Menus

    Posted: February 19, 2015
    Our Foodservice PR & Marketing program results reveal great success in increasing fresh mango exposure to chefs and foodservice operators due to strong promotions, partnerships and sponsoring industry events. 
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    Industry News

    Act Fast and Get your Mango Bins Today!

    Posted: February 19, 2015
    We will once again offer mango bins to U.S. mango shippers on a first come, first served basis. A limited number of mango bins may be ordered; approximately 1,300 bins will be available. The bins feature mango cutting, selection and ripening messages that can help overcome shoppers’ resistance to buying mangos. 
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    Industry News

    Mango Nutrition Story Skyrockets

    Posted: February 19, 2015
    The Nutrition PR & Marketing program had a successful year sharing mango nutrition messages across our consumers and nutrition professionals through partnerships with media dietitian ambassadors and media outreach. 
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    Industry News

    A Year to Remember

    Posted: February 19, 2015
    Mango messages had a record breaking year in 2014 with over 2 billion earned PR media impressions, exceeding our goal of 1.7 billion. These results show how our marketing efforts continue to grow and reach consumers each year, resulting in more consumer awareness and demand for mangos. 
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    Industry News

    Letter from the Executive Director

    Posted: February 19, 2015
    As mangos become more popular in the fruit baskets of American households, providing a consistent high-quality product is one of the best ways to inspire consumers to eat mangos more often. As with many things in life, this is easier said than done. However, one method that other fruit industries are using to achieve consistency is through ripening programs. And so, the idea of hosting a mango ripening conference this spring came at the request of the industry itself, and is based on current consumer trends that we are seeing at the retail level.  
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    Industry News

    Fire up the Kitchen with More Mangos

    Posted: February 10, 2015
    The foodservice industry continues to be a great vehicle for consumers to try mangos, some for the first time! Our Foodservice PR & Marketing program continues its outreach efforts to encourage use of fresh mangos in foodservice. This program works with operators, chefs, and foodservice media to increase presence and sell-through of fresh mangos at foodservice. This year, we will continue to work with foodservice media to share news about fresh mangos and secure editorial placements.
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