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    Industry News

    Industry News

    Trade Media Reaches New Heights

    Posted: February 19, 2015
    We use trade publications as a channel to communicate messages about mangos to the produce industry. In 2014, our trade media program earned approximately 12 million impressions nearly doubling our 2014 goal of 6 million impressions. 
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    Industry News

    So Many Mangos, So Many Menus

    Posted: February 19, 2015
    Our Foodservice PR & Marketing program results reveal great success in increasing fresh mango exposure to chefs and foodservice operators due to strong promotions, partnerships and sponsoring industry events. 
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    Act Fast and Get your Mango Bins Today!

    Posted: February 19, 2015
    We will once again offer mango bins to U.S. mango shippers on a first come, first served basis. A limited number of mango bins may be ordered; approximately 1,300 bins will be available. The bins feature mango cutting, selection and ripening messages that can help overcome shoppers’ resistance to buying mangos. 
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    Industry News

    Mango Nutrition Story Skyrockets

    Posted: February 19, 2015
    The Nutrition PR & Marketing program had a successful year sharing mango nutrition messages across our consumers and nutrition professionals through partnerships with media dietitian ambassadors and media outreach. 
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    A Year to Remember

    Posted: February 19, 2015
    Mango messages had a record breaking year in 2014 with over 2 billion earned PR media impressions, exceeding our goal of 1.7 billion. These results show how our marketing efforts continue to grow and reach consumers each year, resulting in more consumer awareness and demand for mangos. 
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    Industry News

    Letter from the Executive Director

    Posted: February 19, 2015
    As mangos become more popular in the fruit baskets of American households, providing a consistent high-quality product is one of the best ways to inspire consumers to eat mangos more often. As with many things in life, this is easier said than done. However, one method that other fruit industries are using to achieve consistency is through ripening programs. And so, the idea of hosting a mango ripening conference this spring came at the request of the industry itself, and is based on current consumer trends that we are seeing at the retail level.  
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