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    Industry News

    Industry News

    Mangos Continue to Trend Upwards in the Foodservice Industry

    Posted: February 10, 2015
    Our Foodservice program is such an important audience because it gives us a platform for consumers to try mangos, some for the first time! We work with operators, chefs, and foodservice media to increase fresh mango menu items which consequently help increase consumer consumption.  
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    Nutrition Marketing Keeps Gaining Momentum in 2014

    Posted: February 09, 2015
    Throughout the year we work with media dietitian ambassadors and conduct media outreach to support nutrition research studies to deliver coverage of our nutrition messages and information in magazines, online, and broadcast outlets to the U.S. consumer. According to our Q1 and Q2 Nutrition Outreach Program results tracker, we have reached over 300 million impressions with coverage in popular nutrition media. Currently, Q1 and Q2 results combined account for over 60% of our 2014 goals.  
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    Letter from the Executive Director

    Posted: January 30, 2015
    Happy 2015! From everyone at the National Mango Board (NMB), we hope you had a great start to the year and wish you a very prosperous and successful 2015.  
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    Mangos Bring the Spirit of Summer in 2015

    Posted: January 28, 2015
    Our Consumer and Marketing program will continue to focus on nutritional and educational messages throughout the year to engage our consumers even more. Our overall theme in 2015 is Always Summer, where we will bring the spirit of summer throughout the year by incorporating soccer, snacks and salsa. This campaign will have three elements: It’s Always Summer Here (January-April), Celebrate Summer (May-August), and Back to Summer (September-October).  
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    Your Vote Counts!

    Posted: January 28, 2015
    This year, mango industry members will have the chance to vote on the NMB’s continuation during the 2015 Referendum which is to be held April 6-17, 2015. Importers and first handlers who handled at least 500,000 pounds of mangos during the 2014 calendar year are eligible to vote. Everyone who is eligible to vote will be receiving a ballot directly from USDA. If you have any questions about the 2015 Referendum, please contact Jeanette Palmer of USDA at (2021) 720-5976 or Jeanette.Palmer@usda.gov.
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    Nominations are Now Open

    Posted: January 22, 2015
    We are currently accepting nominees for six board member positions with terms beginning January 1, 2016. We are calling for mango industry leaders to step forward and participate in the nominations process to become a board member. As a board member, you will have the chance to participate in shaping the future and direction of the NMB in upcoming years. The positions currently open for nominations are: Two importers in District I One first handler One domestic producer Two foreign producers 
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