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    Mango.org

    Nutrition Marketing

    The Nutrition PR & Marketing Program is designed to convey mango nutrition messages to our consumers. The program shares the nutrition story through influential dieticians, retail dietician outreach as well as multimedia strategies such as: print, online, social, and broadcast media.


    CHEMISTRY, CULINARY & CULTURE CONTENT

    The NMB will utilize mango research infographics along with fact sheets to provide both culinary and cultural teachings on mangos through Share. Mango. Love. initiatives, including content, events, peer influence, social engagement and media relations to influential RDNs.


    Share. Mango. Love. Nutrition Ambassadors

    • Develop network with RDNs. Include content curation and distribution though quarterly push, flavor pairings and culinary demos.
    • Partnership includes media integration and video recipes, blogs, and newsletters.

    FCP Culinary Workshop

    • Attend Food & Culinary Professionals (FCP) Workshop - March 2-4, 2017 - Napa Valley, CA.
      • Interact with food and nutrition influencers
      • Reaches 125 – 150 top RDN food/nutrition influencers
      • Share. Mango. Love. culture and flavor presentation with variety tasting, flavor pairing demonstration and mango-themed meal
      • Includes an E-blast to 2,600 FCP members and half-page advertorial in FCP’s “Tastings” newsletter

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