Referendum 2015

    Thank You for Your Continued Support!

    referendum-women.pngUSDA is required to administer a continuation referendum for the National Mango Board (NMB) every five years. This means that eligible mango industry members get to decide if the program should continue. The NMB's 2015 referendum took place on April 6-17 showcasing a whopping 91 percent of mango industry members who voted were in favor. 
    Eligible voting members were mango industry importers and first handlers who handled at least 500,000 pounds of mangos during the 2014 calendar year. This is the third vote by the industry for the NMB which showcases an 18 percentage point increase of support from the mango industry compared to 2010. The initial referendum establishing the NMB was held in 2005 in which the industry voted in favor of the Mango Promotion, Research, and Information Order. 
    If you have any questions about the referendum, please contact Jeanette Palmer at (202) 720-9915 or Jeanette.Palmer@ams.usda.gov

    How the NMB Works

    The NMB is a national promotion and research organization, supported by assessments from domestic and imported mangos. The NMB was formed under federal legislation, referred to as the Act. Specifically, it is the Commodity Promotion, Research, and Information Act of 1996(7 U.S.C. 7411-7425), plus any amendments thereto. The NMB Order is authorized under the Act, but it is specific to the NMB. The Order is issued by the USDA under section 514 of the Act. The Order outlines the Board structure and rules of conduct which govern how the NMB operates.

    NMB_programs2-(1).jpgThe board’s mission is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry. The NMB works toward this mission through three core programs; Marketing, Research and Industry Relations.
    Assessments are collected on whole, fresh mangos at the rate of ¾ cent per pound. The assessments on imported mangos are collected at the border via U.S. Customs, while assessments on domestically grown mangos should be paid directly to the NMB. U.S. mango industry members who grow or handle fewer than 500,000 lbs. of mangos in a particular year may be eligible for an exemption from paying assessments. Learn more about assessments and exemptions.
    Mango industry members serve on the NMB board of directors, representing the interests of the ndustry and providing direction to the staff. The board members approve all programs, projects and budgets. The staff is responsible for the day-to-day operations of the organization. The NMB is made up of mango importers, a first handler, domestic producers and foreign producers who dedicate themselves to the mission, goals and objectives of the NMB.

    The NMB does not have the authority to control mango volumes or mandate quality standards. The NMB does not interfere in any way with the mango market and is not directly able to impact price. The NMB does not advocate for or against any particular quarantine treatments. The role of the NMB is to support the industry in its efforts to provide quality mangos to U.S. consumers.
    The NMB’s By-Laws are available on request. Please contact Amy Mercado at 407-629-7318 x102 or at Amercado@mango.org to receive a copy in English or Spanish.

    Mango Industry Success 

    The NMB strives to achieve its mission

    The NMB works hard to measure each program from media outreach to foodservice promotions, secondary displays at retail, as well as results from quality research. 

    Mango.pngMango Value Index
    The NMB measures the FOB value of the mango industry. From 2005 to 2014, the FOB value of mango imports has increased 88% from $262 million in 2005 to $495 million in 2014.
    Mango demand on the rise due in part to the NMB
    The NMB works with Dr. Ronald Ward, Emeritus Professor of agricultural economy from the University of Florida, to analyze the impact of the NMB programs on at-home mango purchases. From March 2008 to June 2014, the impact of the NMB programs was $279 million at the FOB level. This is 20.7% of the total FOB value during the same time.