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What do the National Mango Board, summer camp cabins and Food Bloggers have in Common? Camp Blogaway!
Recently the National Mango Board sponsored Camp Blogaway, a non-traditional conference for recipe and food bloggers, which took place on May 4-6, 2012 in Angelus Oaks, CA. Deemed the “original bootcamp for food and recipe bloggers,” Camp Blogaway hosted workshops, activities and sessions about all things blogging at a summer camp venue in Southern California.
As an on-site sponsor, the National Mango Board met the 100 recipe and food bloggers attending from across the country, increasing mango visibility with these culinary influencers.
During the camp’s Face Time-Free Time, the NMB gained valuable one-on-one time with bloggers while offering hands-on mango cutting demos. The bloggers also learned basic mango tips such as selecting, ripening and cutting during the mango session presented by the NMB.
In preparation for presenting at Camp Blogaway, the NMB consulted with Chef Allen Susser to develop recipes suitable for mangos at varying levels of ripeness. Chef Allen drew upon his Spices and Ripeness concept and created a batch of recipes, highlighting unripe (Fire & Ice Mango Chow Chow), ripe (Ripe Mango Spice Cake) and very ripe (Mango Malted Milkshake) mangos.
However, because these recipes were to be prepared and presented at CAMP, Chef Allen also created “deconstructed” versions of these recipes. The NMB presented the deconstructed recipes in cupcake tins as a dessert tasting exercise for the bloggers. The reception of these recipes by the bloggers was overwhelming as mangos became an instant hit. The deconstructed recipes can also be found on our website:
As a result of the spices and ripeness dessert exercise at Camp Blogaway, the food and recipe bloggers have created approximately 50 unique mango recipes to date and have shared their mango experiences on their blogs. Visit our Camp Blogaway pin board on Pinterest to check out the original (and gorgeous!) mango recipes, and for more mango inspiration and tips, visit our website atwww.mango.org. The taste takes you there!